Stop me if you've heard this, but what you put into your podcast is important. Surprise! But having a solid content strategy for your podcast is a lot more than show prep. It's bigger than what you say on mic. And yeah... it takes a lot of work
April 14, 2021Have Evergreen Podcasts Gone Out Of Season?
“Stick to a format and a release schedule for your podcast!” is a common refrain. But consumption habits change during the year. Are we sacrificing opportunity in the name of evergreen content?
March 25, 2021Finally! A Podcast Website That Doesn't Suck
Crazy as it sounds, more people read Podcast Pontifications than listen to Podcast Pontifications. That’s happening on a podcast about podcasting. Now imagine the audience your podcast isn’t reaching.
February 1, 2021Making Your Podcast Better With Dynamic Content
If you think dynamic insertion is only for flooding a podcast with bad ads; think again. Here’s how one new podcast is pushing the boundaries of dynamic insertion, and how it makes the show better.
August 24, 2020Sir, This Is Not A Wendy's Podcast... And That's OK
Wendy’s has a new podcast, and it’s not great. At least, not on the surface. But what we see as a low-effort offering might mark a new inflection point in podcasting that few of us saw coming.
August 12, 2020Do Androids Dream Of Being On Your Podcast?
There’s a wave of advancements in both text-to-speech and AI-generated text that will impact podcasting as we know it. But rather than replace humans, this might be a boon for creative podcasters.
July 28, 2020Are Video Podcasts Back From The Dead?
Beyond a few pockets of interestingness, video podcasting never really became a thing, and audio reigned supreme. But all of that could change in the ‘20s, and it’s the pandemic’s fault.
April 7, 2020Podcast Episode Planning For Hip-Shooters
Few issues are more polarizing than the question of how much plan/prep time should go into a podcast episode. But if you cut out the extremists (who I think just like to argue), you’ll find there’s plenty of room for podcast planing and spontaneity.
April 6, 2020Busting The Myths of COPE and CORE For Podcasting
The concept of both COPE & CORE -- Create Once, Publish Everywhere and Create Once, Repurpose everywhere -- sound great. But are they take a lot of strategy and time. Are they worth the trouble for podcasters?
March 24, 2020Everything Has Changed. Why Hasn't Your Podcast?
The odds that your podcast serves an audience unimpacted by COVID19 is vanishingly small. Virtually everyone is facing a new reality and adjusting their habits. Should you adjust what your podcast delivers to them?
March 18, 2020Disassembling Your Podcast Media Stack
Your podcast is bigger than the audio episodes you create. And your media stack is more than the channels you use to promote and distribute your show. Are you approaching content creation strategically or taking a shotgun approach?
March 17, 2020Make The Most Of Podcast Bonus Episodes
Podcasting has a super-power that beats broadcasting: The ability to put out a bonus episode when you need to. Or want to. Come to think of it, there are lots of ways podcasters can make better use of bonus episodes.
July 31, 2019The Long & Short Of Better Podcast Episodes
As the podcast producer, you get to decide how long your episodes should be. But if you’re aiming to make a better podcast, you should consider what your show’s potential listeners’ expectations, which are already set for everything else they do in a day.
May 28, 2019Podcasting At The Top, Middle, & Bottom Of The Funnel
Are episodes of your podcast “the thing” at the bottom of your marketing funnel? Or are you using them at the top of the funnel? What about as content in the middle of the funnel? And what the heck is a marketing funnel?
May 15, 2019How To Produce A Podcast On Your Business’ Schedule
Conventional wisdom will have you believe that you have to produce a podcast every single week. But that's not true for most businesses. Here are three better ways, with three great benefits, to take your brand’s podcast in a better direction.
January 8, 2019In Defense of Seasons
Many podcast pundits poo-poo seasons. So naturally, I have to take the contrarian opinion.
September 25, 2019Angling for Titles That Are More Than Just The Topic
If the most interesting thing about your podcast episode is the name of your guest… it's probably not a very interesting episode. Here's why you need to think more about your angle and your title for your episodes.
October 15, 2019How A Newsletter Can Catch Your Podcast's Overflow
When is a podcast not a podcast? When it's a newsletter from a podcast. No, I'm not talking about just sticking a link to your latest episode in your existing newsletter. That's just being lazy. And it ignores the changing newsletter landscape.
October 17, 2019Podcasting: Precursor To Publishing Pizzazz
When is a podcast not a podcast? Well, let's see: When it's a book, a video series, a community, or anything else that makes business sense as you expand your publishing empire.
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