One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that.
The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your podcast changed to keep up with changes in your own life?
Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major competitive advantage. And guess who now owns it?
Podcasting has made a lot of progress in 20 years for both creators and listeners. But the overall experience isn't all that different. However, some already-here tech might drastically change things.
Having a set of processes and procedures to keep you and your podcast moving is an obvious success factor. But when those processes and procedures start to fail, can you adjust quickly?
When you started podcasting, things were different. Maybe a little. Maybe a lot. At some point, those differences are going to start adding up and you won't podcast the same way ever again. And that's OK.
Audience building and community building in podcasting are two very different things, though we use the terms interchangeably. And tend to ignore the latter. But true-community building has its own rewards.
For as public a medium as podcasting is, a lot of information about specific podcasts is private. But private doesn't necessarily mean secret. How different would podcasting be were we more forthcoming?
Nearly twenty years in, and many podcasters still have trouble thinking of podcasting as an industry. But our problem does not plague cash-flush brands looking to enter our industry. Who's perspective will win out?
My Long Winter's Nap is over, and the podcasting landscape has never looked brighter. And maybe a little different? No, a lot different. I'm convinced the changes are just getting started. Hold onto your butts!
If reactions to very real privacy concerns remove our one way to track downloads, it’ll wreck the podcast advertising industry. But what about everyday podcasters who don’t rely on impression-based ad sales?
With the rise of celebrity podcasts, many indie podcasters are worried about being overlooked and outspent. But another concern is a lowering of the quality bar as the pace of new shows continues.
Sometimes, we just need a change in our podcast, either subtle or fundamental. But one thing remains the same. Us. What do we do when some aspects of our personality just aren’t perfect for podcasting?
How are podcasters supposed to embrace “Consistency is key!” when everything about podcasting keeps changing? It’s no easy task. But if you approach change systematically, you can make it work for you.
Podcast apps have all the data podcasters want. Way more than our hosting companies provide. But there’s so much more they could tell us that would be good for us, for them, and for the listeners.
When Apple switches away from auto-downloads, it’ll be up to hosting companies to keep the chaos at bay by giving podcasters and advertisers a better understanding of the true size of our audiences.
The next version of Apple Podcasts will ditch the word “subscribe” and embrace “follow”. Major implications for all of podcasting, yes. But is this a signal that Apple is trying to reset podcasting… again?
The first post-pandemic podcasting conference is going to be packed! But after 2 years of distanced-everything experiences, will a return to “business as usual” at in-person podcast events be enough?
Do you see your podcast as an instrument of change directed at your listeners? Even if you didn’t design it that way, it’s happening. And whether you know it or not, your podcast is changing you too.
It’s not surprising that podcasters new and established want the best. But when they embark on successful paths blazed by others, they’re often disappointed with their own results.
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As necessary and constant as change is, it's scary. And podcasters live in a world where changes hit us from all sides all the time. There will always be fear, uncertainty, and doubt about changes brought by the future. The trick is learning to deal with changes so they don't disrupt your world. Too much.