Even though millions of people manage to find something to listen to, podcast directories kind of suck for most podcasters. Making them suck less might lead to a massive shakeup in the podcast ecosystem.
The “no-code” revolution is changing the digital economy right before our eyes. Here’s how a similar “no-waveform-manipulation” approach to how we make podcasts & episodes can (will?) change podcasting forever.
Two opposing visions of podcasting’s future are emerging. One side is betting on more screen-time interactions. The other is working to make screens obsolete for podcasting listening. Which path will win?
Nothing spurs growth and innovation quite like a ruptured economy. New podcasting-specific or podcast-adjacent services are coming at us fast. Are they right for your show?
The best way to predict the future is to invent it, said someone smarter than me. The best way to delay the future is to focus on the present, said me. What’s holding podcasting back at the moment? Present-focused podcasters.
At some point, if you’re lucky or very strategic, your podcast might become too popular for you to stay on the same low-price hosting plan. Remember: “unlimited downloads” sounds all fine and good until your popular show starts costing them real money.
It’s not a question of if but when the next big economic downturn hits. And it’s a certainty that podcasting will be impacted when it does. Here are four things you need to do now to survive the next crash.
As of January 1, 2020, you and I can no longer ignore the privacy implications of our podcasting efforts. But you also don’t need to get a law degree. You also don’t need to take up arms. You just need to be smart.
Podcasting and radio have some obvious parallels. And even though podcast pundits quote Buggles lyrics and radio pros try to exert their birthright, it's a shared future both are in for.
I have been podcasting since October 2004, so clearly you should listen to me. But I'm also an old white guy. So in the future, maybe you'll stop listening to me? I’m OK with that.
The big shift in media caused by podcasting is finally underway. And while we all may be marching mostly in the same direction right now, we'll likely see more than a few spin-offs in the years to come.
Robots are coming for our jobs in podcasting. Well, at least my job in podcasting. Actually though... only some of my job in podcasting. But here's why I think that's a good thing for all of us in podcasting.
Will podcast advertising ever get a seat at the grown-up table alongside print, radio, television, and digital? Or are we stuck in obscurity and novelty forever, while the real money is spent elsewhere?
I don't think advertisers are ever going to get completely out of podcasting. But I do think there's a reckoning coming for podcast advertising... and it might sting all of us.
The future of podcast discovery is bright; but only because the present of podcast discovery really sucks. But before you cheer too much for the future of podcast discovery, it might be a bit more dystopian than you want.
You say “free hosting” like it's a bad thing. And, sure, it mostly is today. But what happens when one major player in our space switches to FREE? It’s going to make a lot of current podcasting business models obsolete.
Don't let the news coverage of premium podcasting fool you. The bulk of podcasting -- from production to consumption -- will be done by hobbyists. But that doesn't mean this “free” space is safe from future changes.
Break out your credit card, podcast listener. Because soon the best and most popular (yes, both of those) podcasts will cost you (and everyone else) to listen.
As much as I love podcasting, there are a variety of changes needed to make podcasting better for podcasters and our listeners. Those changes require others who also want to help make podcasting better. Want to join us in the Advancing Podcasting Party?
Algorithms will soon infect podcasts just as they’ve infected every other digital medium. How “fair” will these algorithms be to your podcast? Or how drastically will you need to change your show to stay relevant?
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The future of podcasting is coming, whether we're ready for it or not. And yes, many of the podcasting tactics we implement today will be made obsolete in the future. But if we take a future-forward mindset with our strategies, we can save ourselves lots of re-work. And be ahead of the game when sweeping changes hit.