The future of podcasting is coming, whether we're ready for it or not. And yes, many of the podcasting tactics we implement today will be made obsolete in the future. But if we take a future-forward mindset with our strategies, we can save ourselves lots of re-work. And be ahead of the game when sweeping changes hit.
February 22, 2021
Podcast Categories Have A Bad Apple At The CorePodcasters can’t even agree on the definition of podcasting. So it’s not surprising our categorization system stinks. Worse: our reliance on arcane structures excludes many worthy podcasting topics.
February 17, 2021
Podcasting's Elephant In The Evergreens ConundrumPodcasters often say “evergreen” and “timeless” to describe our content. But the future is rarely kind to creative expressions. Can we avoid making shows that sound dated to the next generation?
February 1, 2021
Making Your Podcast Better With Dynamic ContentIf you think dynamic insertion is only for flooding a podcast with bad ads; think again. Here’s how one new podcast is pushing the boundaries of dynamic insertion, and how it makes the show better.
October 26, 2020
Podcasting In Hi-Fi: 3 Trends To WatchWhere did the “hi-fi” enthusiast go? It’s hard to not buy a 4K (soon 8K) monitor or TV, a trend noticed by content developers. Yet personal audio reproduction lags behind. But that might be changing.
September 15, 2020
Podcasting Through Rose-Colored Glasses & Bunny EarsYou may call them a frivolous waste of time, but filters and effects on pics, videos, and streams have become a staple of how we communicate. But not in podcasting, oddly enough. Will that change?
August 24, 2020
Sir, This Is Not A Wendy's Podcast... And That's OKWendy’s has a new podcast, and it’s not great. At least, not on the surface. But what we see as a low-effort offering might mark a new inflection point in podcasting that few of us saw coming.
August 18, 2020
Re-Humanize Your Podcast Before It's Too LateHas the pendulum swung too far away from “podcasting is an intimate medium”? In our haste to resist the cliche, we might be editing out the humanity from our podcasts.
August 12, 2020
Do Androids Dream Of Being On Your Podcast?There’s a wave of advancements in both text-to-speech and AI-generated text that will impact podcasting as we know it. But rather than replace humans, this might be a boon for creative podcasters.
August 4, 2020
Getting The Podcasting Band Back Together AgainPodcasting is often considered a solo venture, though the biggest podcasts tend to have teams of people behind their success. With the bottom falling out of commercial real estate, dedicated podcasting co-working spaces may be coming.
July 16, 2020
The Inevitable Dismantling Of Podcast DirectoriesEven though millions of people manage to find something to listen to, podcast directories kind of suck for most podcasters. Making them suck less might lead to a massive shakeup in the podcast ecosystem.
July 6, 2020
How You Can Exploit Podcasting's No-Code FutureThe “no-code” revolution is changing the digital economy right before our eyes. Here’s how a similar “no-waveform-manipulation” approach to how we make podcasts & episodes can (will?) change podcasting forever.
May 11, 2020
Eye Can't Hear You: A Podcasting Paradigm ShiftTwo opposing visions of podcasting’s future are emerging. One side is betting on more screen-time interactions. The other is working to make screens obsolete for podcasting listening. Which path will win?
April 13, 2020
Podcasting's Present ProblemsThe best way to predict the future is to invent it, said someone smarter than me. The best way to delay the future is to focus on the present, said me. What’s holding podcasting back at the moment? Present-focused podcasters.
September 24, 2019
Less Old White Men In Podcasting's FutureI have been podcasting since October 2004, so clearly you should listen to me. But I'm also an old white guy. So in the future, maybe you'll stop listening to me? I’m OK with that.
September 23, 2019
Podcasting Spins Off Something Brand NewThe big shift in media caused by podcasting is finally underway. And while we all may be marching mostly in the same direction right now, we'll likely see more than a few spin-offs in the years to come.
September 19, 2019
Betting On Bits For Better PodcastingRobots are coming for our jobs in podcasting. Well, at least my job in podcasting. Actually though... only some of my job in podcasting. But here's why I think that's a good thing for all of us in podcasting.
September 18, 2019
Surviving The Cold War Of Podcast AdvertisingWill podcast advertising ever get a seat at the grown-up table alongside print, radio, television, and digital? Or are we stuck in obscurity and novelty forever, while the real money is spent elsewhere?
September 17, 2019
A Future Reckoning For The Podcast Ad BubbleI don't think advertisers are ever going to get completely out of podcasting. But I do think there's a reckoning coming for podcast advertising... and it might sting all of us.
September 16, 2019
Solving Future Podcast Discovery Problems The future of podcast discovery is bright; but only because the present of podcast discovery really sucks. But before you cheer too much for the future of podcast discovery, it might be a bit more dystopian than you want.
September 12, 2019
Exploring Podcasting's Cost-Free FutureYou say “free hosting” like it's a bad thing. And, sure, it mostly is today. But what happens when one major player in our space switches to FREE? It’s going to make a lot of current podcasting business models obsolete.
September 10, 2019
Mitigating Future Threats To Hobbyist PodcastingDon't let the news coverage of premium podcasting fool you. The bulk of podcasting -- from production to consumption -- will be done by hobbyists. But that doesn't mean this “free” space is safe from future changes.
June 13, 2019
The Advancing Podcasting Party Wants YOU!As much as I love podcasting, there are a variety of changes needed to make podcasting better for podcasters and our listeners. Those changes require others who also want to help make podcasting better. Want to join us in the Advancing Podcasting Party?
May 22, 2019
Will The Algorithm Love Your Podcast?Algorithms will soon infect podcasts just as they’ve infected every other digital medium. How “fair” will these algorithms be to your podcast? Or how drastically will you need to change your show to stay relevant?
January 20, 2019
Podcasting Needs Better StandardsLet's remove the non-artistic choices from the process of podcasting, OK? It's 2019. This should be working better by now.
October 25, 2018
Atomizing Your Podcast "How do you eat an elephant? One bite at a time". Many new or would-be podcasters find filling content every week rather daunting.
February 20, 2020
Hitting The Limits Of Low-Cost Podcast HostingAt some point, if you’re lucky or very strategic, your podcast might become too popular for you to stay on the same low-price hosting plan. Remember: “unlimited downloads” sounds all fine and good until your popular show starts costing them real money.
January 7, 2020
Surviving The Podcast Privacy WarsAs of January 1, 2020, you and I can no longer ignore the privacy implications of our podcasting efforts. But you also don’t need to get a law degree. You also don’t need to take up arms. You just need to be smart.
January 30, 2020
Podcasting Your Way Through The Coming RecessionIt’s not a question of if but when the next big economic downturn hits. And it’s a certainty that podcasting will be impacted when it does. Here are four things you need to do now to survive the next crash.
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