Podcasts tend to get the audiences they deserve. And while you shouldn't try scammy ways to artificially grow your show, there are some solid best practices you should put in place to help your podcast reach as many of your target audience as possible.
June 8, 2022Podcast Growth & Monetization With Buzzsprout Ads
Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show.
May 18, 2022Can You Still Make A Really Big Podcast In 2022?
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.)
April 6, 2022The Ugly Math Of Podcast Cross-Promotion
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out.
March 9, 20224 Questions To Becoming A Better Podcast Interviewee
Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts?
January 6, 2022Writing Your Way To A Successful Podcast
Your podcast is more than just your audio file. And as podcasting continues to mature, the not-just-audio parts of your show will become more important factors that influence your podcasting success.
November 4, 2021Facebook Ads for Podcasts: Good Money After Bad Math
It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated.
October 18, 2021Authentic Podcasting Is The Best Self Care
Worrying about growth, new tech, and other podcasting distractions can cause you to forget that your audience is your audience, not a nameless pool you have to fight for week after week. Lean into them.
September 29, 2021Podcasts Tend To Get The Audience They Deserve
Podcasting is easy. For like five minutes. Then reality sets in. The reality of making great content that people can’t help but share. Podcasting doesn’t come with guarantees. So is it worth it?
September 1, 2021Celebrate Your Podcast's Reviews Like A Boss!
Glowing podcast reviews feel really, really good. Getting any benefits from them beyond a warm, fuzzy feeling is questionable. Unless you have a plan for celebrating reviews for your podcast, that is.
August 16, 2021Time For Podcast Advertising To Put Up Or Shut Up
Can spending $5 a day on ads really add 10,000 or more new listeners to your podcast? I highly doubt it. But I am crazy enough to put up the money to see if I’m right or if I have 10,000 new listeners.
August 12, 2021Mastering Your Way To Podcast Growth
I’ve never heard a podcast listener say: I wish my favorite podcaster cared less about their show. Instead, they tend to be appreciative and reward those podcasters who work to master their craft.
August 11, 2021The Easy Way To Get People To Recommend Your Podcast
In reality, it’s hard for podcast listeners to recommend podcasts. If your show’s growth has stalled, there are some steps you can take to make it easier for your most loyal fans to recommend your show.
August 10, 2021The Surprising & Delightful Way To Grow Your Podcast
Begging your listeners to tell others about your podcast will only get you so far. Getting more people to do it starts by understanding what people love about your podcast and why they keep listening.
August 9, 2021Blame Your Podcast's Audience For Slow Growth
Sustaining podcast growth week after week is really hard. And while there are plenty of consultants, plans, or methods that promise to fix it for you, the root cause may be something frustratingly simple.
April 29, 2021Tapping Into The Power Of Podfaded Podcasts
Podfaded or inactive shows are seen by some as a drain on podcasting, cluttering up indexes, and frustrating listeners. But in reality, they could be used as a material resource for podcast growth.
March 31, 20215 Boring Ways To Keep Your Podcast Fresh
Podcasting is a great creative exercise. But with more shows than ever, a smart podcaster finds time to do the less exciting things required to keep their show fresh and attract new listeners.
September 9, 2020The Importance Of The Unimportant Parts Of Podcasting
If nominations for “busiest podcaster” or “most stressed out podcaster” awards opened, we’d all probably want one. Or a vacation from our podcast. But are these extremes healthy for us or our shows?
April 21, 20203 Things To Master Before Promoting Your Podcast
After 16 years, the amount of misinformation - some intentional, some misguided - around podcast promotion continues to grow. Before you spend any money or effort promoting your podcast, make sure your house is in order.
March 12, 2020Yes, Indie Podcasters Can Compete... And Win!
Don’t stop podcasting because you feel you can’t compete with big media podcasts. You can. Maybe not on marketing dollars. Maybe not on talent acquisition. But the only thing stopping you from competing on sound quality is you.
March 11, 2020Your Podcast Is #1. Now What?
What term do you want your show to rank #1 for? OK, other than “podcast”. Business podcast? Political Podcast? Hey, someone has to do it, so why not you? But are you ready for the realities of life at the top of the list?
March 10, 2020Growing Your Podcast By Solving Someone's Pain
Never underestimate the power of helping people fix what’s broken in their lives or their business. Not only is it the right thing to do, it’s a heck of a way to grow your podcast.
March 4, 2020The Primary Politics of Podcasting
Even if you’re turned off by the whole affair, podcasting can learn valuable lessons from America’s political primary process. When you swap out “voters” with “listeners”, the similarities snap into focus.
September 16, 2019Solving Future Podcast Discovery Problems
The future of podcast discovery is bright; but only because the present of podcast discovery really sucks. But before you cheer too much for the future of podcast discovery, it might be a bit more dystopian than you want.
July 18, 2019Understanding Your Podcast's Most Important Growth Metric
If you want your podcast to grow, obsessing over downloads, trying to influence social media metrics, or fretting over when people bail on your episodes won’t move the needle much. To track growth, you have to understand your show’s Conversion rate. Here’s how.
July 10, 2019Turning Happy Accidents Into A Podcast Audience
When podcasters think about random discovery, we assume people are looking specifically for podcasts. But in reality, people are just looking for topics. How do you make sure that your podcast (or better yet, your podcast’s episodes) a part of that discovery set?
July 9, 2019Convincing Your Contacts To Listen To Your Podcast
The people who you (or your business) communicate with on a regular basis may be the perfect people to listen to your show. You’d think getting your contacts - business or personal - to listen to your show would be easy. It's not.
June 5, 2019Solving Podcast Discovery With Lists & Search
Podcast discovery is getting a shot in the arm. Search results that are actually good for podcasts, and in-app human-curated lists. Neither is fully released, but history can help us understand how these two competing methods of podcast discovery may shake out.
May 22, 2019Will The Algorithm Love Your Podcast?
Algorithms will soon infect podcasts just as they’ve infected every other digital medium. How “fair” will these algorithms be to your podcast? Or how drastically will you need to change your show to stay relevant?
May 21, 2019Making Room For Purposely Tiny Podcasts
Podcasting is the next big revolution. Or is it? Maybe the word big, and all the assumptions that come with that word, is holding more than one podcaster back.
January 6, 2020Did Your Podcast Grow In 2019?
Did your podcast grow in 2019? It’s surprisingly hard to answer that question. And the answer find might be less meaningful than you imagine. Luckily, there’s a way out.
January 21, 2020Pitching Your Podcast To Passive People
By now, you’d think it would be easy to find new listeners for your podcast. But it’s anything but easy, even as podcasting approaches its 16th birthday. Maybe we’re going at it all wrong?
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