Podcasters have a myopic view of metrics, often putting the greatest import on statistics that matter the least to the people who matter the most - our listeners. Here’s how to do better for your show.
If you make a podcast for everyone, you’ve made it for no one. So you focus, carefully defining your avatar. But in your refinement, you might have left out an important voice by mistake.
Podcasters tend to obsess over “discoverability”. But a bigger problem might be impenetrability, a problem that neither the podcast media hosts nor the apps listeners use are helping to solve. Yet.
Given what we know about how people use the internet, it’s surprising podcasting works at all. Or perhaps explains why, for many struggling shows, it doesn’t. Today, it’s about trust, timely data, or infotainment.
Subscribing to a podcast should lead to frictionless listening. That’s true for present and future episodes, but what about those from the past? It may be time for us to move past our one-size-fits-all approach to feed management.
A new listener discovers an episode of your podcast and loves it. They want more but don’t really want (or need) to run backward through 300 episodes. Sadly, it’s all they can do. Today.
Sobering opinion: The habits people formed around podcast listening are changing and will be forever changed. This isn’t the new normal. Just new. Normal is -- and always has been -- an illusion. #thisisthenew
Your dedicated audience will forgive you for just about anything. But for the new and potential podcast listener, your lack of understanding of how they experience your content for the first time is limiting growth.
It's hard to perfectly integrate your podcast and your website. Yet it's actually quite simple to get the most critical things right on your page or site. In fact, it’s so simple that I will fix it for you over a cup of coffee.
If you want more engagement from your podcast listeners, make it easier for your listeners to engage with your content. I mean, it's often literally in the palm of their hands.
A healthy and varied system of podcast listening apps should be healthy for podcasting. Well... assuming they all provide at least a similar user experience. But in many key ways, they don't. Why is that?
Today's podcast listener is fed up with your drive-by attempts to capture their attention. To reach this new audience, your podcast episodes have to live where they live.
People brand new to podcasting are from Mars, while us podcasting veterans are from Venus. No, we can't meet in the middle. We need to get our asses to Mars! (👈 Total Recall reference for the uninitiated)
It should be easy for people who know how to listen to podcasts to listen to your podcast. No education required, right? I agree with you that it should be easy. But only if you’re doing your part, podcaster.
Let's make your podcast better for your audience. Specifically, the audience who might have never, ever listened to a podcast before. You’re their first. Are you a good steward?
Podcasters want to make shows so fantastic our listeners are compelled to share our work. So I’m puzzled when great shows fail to do the basics, making that way too hard on their fans (especially when it’s easy to get it right)! Here’s how to fix it:
We all want more new listeners to our podcasts, and we all want to follow best practices for our podcasts. Ironically, an accepted best practice in podcasting might be getting in the way of new listeners enjoying your show.
A podcast can be a great way to add to the brand you’ve worked hard to build. But a poorly executed show can quickly undo all that goodwill and actively damage your brand irreparably.
Ways to convince your customers/contacts to give your podcast a chance, even if they don't listen to podcasts on the regular.
Many listeners of podcasts are happily consuming podcasting content without clicking the subscribe option... ever.
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The listeners are the lifeblood of your show. So shouldn't you spend time thinking about how they interact with your podcast's content? Understanding the listener experience -- and then optimizing that experience -- is often the difference between podcasts that grow and those that fail to thrive.