There's more to podcast metrics than tracking downloads. In fact, downloads are a crappy way to analyze the performance of a podcast. That doesn't mean you should give up on analyzing your podcast's success. You just need to dig a little deeper. Oh, and have a plan for what you want to better understand.
November 4, 2021Facebook Ads for Podcasts: Good Money After Bad Math
It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated.
September 13, 2021Recouping Your Podcast's Reputation Costs
No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves.
September 8, 2021Adding Teeth To Podcasting's Promise of Intimacy
If you haven’t heard the phrase “podcasting is an intimate medium”, then you must be new. Can this reported intimacy ever be anything more than an empty promise made by podcast advertising advocates?
May 13, 2021The Happy Way To Find Podcasting Success
Success in podcasting is talked about in zero-sum terms. Do more of this thing, less of these others, and success will come. But success is subjective and relative. We need a better measuring stick.
October 6, 2020Milking Your Podcast's Popularity For All It’s Worth
Podcasters have a myopic view of metrics, often putting the greatest import on statistics that matter the least to the people who matter the most - our listeners. Here’s how to do better for your show.
August 13, 2020A Little Thinking On Big Podcast Stats
As a general rule; don’t stress out over your podcast’s stats. Your podcast will probably get the audience it deserves. And when you start looking closely, your numbers start making a lot less sense.
July 29, 2020How Do Podcasters Recapture The Ones That Got Away?
Not everyone who listens to your podcast is going to like your podcast. In fact, most people who listen won't like your podcast. At least not enough to ever download another episode. How can we use that reality to our advantage?
April 27, 2020Podcast Success Metrics For Tomorrow
Right up there with the meaning of life or the sound of one hand clapping is this: What podcast success metrics are important to track? The answer may be a lot more simple than you think.
March 19, 2020Dealing With Decimated Downloads
Have you taken a look at your podcasts’ download stats lately? Are they trending in the wrong direction? And is there anything you can do about it? You’ve got questions, I’ve got… well, more questions for you to ask of yourself.
March 2, 2020Podcasting's Hollowed-Out Middle Class
For as democratic as the medium is, podcasting isn’t immune to a widening gap between the have and the have-nots. But is the hollowing-out a natural or unnatural phenomenon? And what are podcasters to do about it?
July 17, 2019Spying On Your Listeners Can Improve Your Podcast
How much would it help you understand your listeners’ behavior if you could actually watch them as they listened to an episode of your podcast? A lot, right? I’ve good news for you: you absolutely can, and it’s not even a little creepy.
July 16, 2019Can Social Stats Track Your Podcast’s Growth?
Social media isn't going away anytime soon. Even podcasters have to deal with social media. But are we tracking the right social media metrics, and do those metrics indicate podcast growth? The answer may surprise you.
July 15, 2019Overcoming Download Depression Syndrome
Tracking downloads of your podcast can be really enlightening. It can also be really depressing. So let's put this particular metric in a box start deal with “downloads” for what they really are.
February 11, 2020Podcast Subscriber Tracking Is Pointless
Most podcasters want one thing: for people to listen to their content. So it makes sense that understanding a podcast’s total subscriber count would be a good thing. Only… it isn’t.
October 22, 2019The Future of Podcasting Will Be Driven By Data
When you run a small, passion-driven podcast, it's hard to collect enough data to know exactly what your audience wants. But podcast apps and directories are different. They've a lot of data, and you can bet they’re using it.
January 16, 2020Unmeasurable Metrics: Tracking Intangibles
With a few notable exceptions that get all the money, most podcasters aren’t paid by the download. For us (probably you), the intangible benefits of podcasting are the most important thing. How do you track those?
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