Podcasters monetize - themselves and their shows - in lots of ways. Some do it with podcast advertising. Some via direct contributions from their listeners. Some by selling products to prospects. Some by getting acquired. And some do it for a paycheck.
June 8, 2022Podcast Growth & Monetization With Buzzsprout Ads
Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show.
April 21, 2022Host-Read Podcast Ads Aren't Always The Right Answer
Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast?
March 22, 2022Make Your Niche Podcast More Attractive To Advertisers
More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough.
March 21, 2022Vocalize For A Better Podcast Ad Experience
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action?
February 15, 2022Adding Opt-Out Options From Your Podcast's Ads
The decision of whether or not to run ads on your podcast isn't an easy one. Nor should it be. Smart podcasters understand the risks and rewards. And they give their most loyal listeners an escape route.
January 12, 2022Can Podcasters Get Paid For Their Attention?
If you've ever snail-mailed a friend, you've paid to get someone's attention. In the future would you allow your listeners to pay you to get your attention, podcaster? Spoiler alert: you probably already do.
November 1, 2021Indie Podcasting Does Not Mean Poor Podcasters
The romantic notion of the struggling artist runs deep in indie podcasting. But while every indie podcaster struggles to get their production to the world, not all struggle to make ends meet.
October 19, 2021Moving Past The Full-Time Podcast Income Fallacy
Most successful podcasters don’t make most of their income from their podcast. So why do successful people, from celebs to business leaders, keep investing in their own podcasts? Legitimacy and access.
September 16, 2021Before You Join A Podcast Network, Check These 5 Boxes
As interest in podcasting heats up, networks new and old are reaching out to podcasters to make it a group effort. Joining a network may be right for your podcast, but consider these five must-haves before you sign.
April 27, 2021The Art Of Selling And Keeping Your Podcast
Mergers and acquisitions in podcasting show no signs of slowing, and now individual shows are getting scooped up. As a podcast owner, would you consider selling your show? More importantly, should you?
August 19, 2020Do You Have The Time To Monetize Your Podcast?
Yes, it’s possible to make money selling ads on your podcast. Before you ask “how much”, you should be asking “how much time” and “is it worth it?” Here’s a real-world story that’s, well… depressing.
July 14, 2020Improving Your Podcast's Acquired Taste
Podcast investments are on the rise, and scouts are on the hunt. Not just for shows and talent to acquire. But for other assets you might own that give them leverage. Here are a few things to consider before they show up on your door with bags of money.
July 8, 2020Restructuring Your Podcast To Be Advertising-Friendly
Advertisers big and small are taking a fresh look at podcasts of all sizes. Some producers who never considered offering sponsorships are getting requests. A few simple tweaks to your processes can make these money gifts easier to handle.
September 18, 2019Surviving The Cold War Of Podcast Advertising
Will podcast advertising ever get a seat at the grown-up table alongside print, radio, television, and digital? Or are we stuck in obscurity and novelty forever, while the real money is spent elsewhere?
September 17, 2019A Future Reckoning For The Podcast Ad Bubble
I don't think advertisers are ever going to get completely out of podcasting. But I do think there's a reckoning coming for podcast advertising... and it might sting all of us.
February 26, 2020Paywalls, Podcasting, and Prejudice
Eventually, many podcasters have to make a choice between fame, fortune, and famine. OK, that last one less choice and more unfortunate reality. For the other two, there’s always the paywall option. Should you consider it?
February 19, 2020Is Selling Ads On Your Podcast Worth A Dime?
Podcast advertising is how many podcasts achieve commercial viability. But that requires scale, and the amount of scale is always increasing. Here’s where the bar is set today and what that means to your podcast’s bottom line.
February 17, 2020Your New Podcasting Strategy: Viability-First
At the core, every ongoing podcast shares one common theme: the ability to continue on successfully. The tricky part is understanding where that success comes from and how to exploit it to bring in more.
October 23, 2019How To Make A Podcast Worth Paying For
Is the podcast landscape too crowded? Well, obviously not. So yes, you should make another show. Only this time, should you consider making one that's worth paying for?
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