Podcasters monetize - themselves and their shows - in lots of ways. Some do it with podcast advertising. Some via direct contributions from their listeners. Some by selling products to prospects. Some by getting acquired. And some do it for a paycheck.
August 19, 2020Do You Have The Time To Monetize Your Podcast?
Yes, it’s possible to make money selling ads on your podcast. Before you ask “how much”, you should be asking “how much time” and “is it worth it?” Here’s a real-world story that’s, well… depressing.
July 14, 2020Improving Your Podcast's Acquired Taste
Podcast investments are on the rise, and scouts are on the hunt. Not just for shows and talent to acquire. But for other assets you might own that give them leverage. Here are a few things to consider before they show up on your door with bags of money.
July 8, 2020Restructuring Your Podcast To Be Advertising-Friendly
Advertisers big and small are taking a fresh look at podcasts of all sizes. Some producers who never considered offering sponsorships are getting requests. A few simple tweaks to your processes can make these money gifts easier to handle.
September 18, 2019Surviving The Cold War Of Podcast Advertising
Will podcast advertising ever get a seat at the grown-up table alongside print, radio, television, and digital? Or are we stuck in obscurity and novelty forever, while the real money is spent elsewhere?
September 17, 2019A Future Reckoning For The Podcast Ad Bubble
I don't think advertisers are ever going to get completely out of podcasting. But I do think there's a reckoning coming for podcast advertising... and it might sting all of us.
February 26, 2020Paywalls, Podcasting, and Prejudice
Eventually, many podcasters have to make a choice between fame, fortune, and famine. OK, that last one less choice and more unfortunate reality. For the other two, there’s always the paywall option. Should you consider it?
February 19, 2020Is Selling Ads On Your Podcast Worth A Dime?
Podcast advertising is how many podcasts achieve commercial viability. But that requires scale, and the amount of scale is always increasing. Here’s where the bar is set today and what that means to your podcast’s bottom line.
February 17, 2020Your New Podcasting Strategy: Viability-First
At the core, every ongoing podcast shares one common theme: the ability to continue on successfully. The tricky part is understanding where that success comes from and how to exploit it to bring in more.
October 23, 2019How To Make A Podcast Worth Paying For
Is the podcast landscape too crowded? Well, obviously not. So yes, you should make another show. Only this time, should you consider making one that's worth paying for?
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