Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better?
Making Your Commitment To Quality Podcasting
Awards ceremonies serve a few different audiences. The industry itself, the audience of that industry, and also those on the outside looking in. Are podcasting awards serving all three audiences equally?
Podcasters are impressed by other podcasters who make difficult tasks seem effortless. But generally speaking, the public cares more about quality than complexity. Sometimes the easier path is the best.
Easy peasy lemon squeezy does not make for a compelling podcast. At least not for your listeners. If you want to be a more proficient podcaster, you can’t ignore the hard parts of podcasting.
Lots of factors you can’t control influence the success of your podcast. But you can control your intent. And you can learn to apply that intent with purpose across your podcasting efforts.
Content and context blend together with sound and sight to create the tone of your podcast. Every podcast has a tone. And if it’s discordant, it’s going to sound odd in the potential listener’s ear.
No rational person thinks putting on pants and brushing your hair before leaving the house is inauthentic. Your podcasting voice is no different, and it might need some preening before it goes public.
Broadcasters recording from home have lost their professional sheen and are encroaching into podcasters’ claimed “authentic space”. Since we mastered at-home production years ago, does this make podcasters the new professionals?
Your dedicated audience will forgive you for just about anything. But for the new and potential podcast listener, your lack of understanding of how they experience your content for the first time is limiting growth.
A year ago, I told you it would never be easier to make a good podcast than it was right then. But I’m always a fan of rechecking my assumptions. Let’s examine this topic for 2020, shall we?
When is a podcast not a podcast? When it's a live podcasting event. Sure, the podcast itself is important. But really, it's the event itself people want to watch; not the sausage-making.
A recent ad campaign from Spotify would have us believe that the best shows aren't on TV. The implication is that they’re on Spotify. But in reality, they mean the best shows are podcasts.
No, you can't make every single podcast better (but wouldn't that be cool?) What you can do is make sure that your friends, your co-workers, and the people you connect with every single day are all listening to great podcasts.
To make a better podcast, you need to be a better podcaster, right? Listening to this show (and doing the work) will help, but… how long is that going to take? And is the advice of long-time podcasters always a good thing?
Like anything, making a better podcast takes time. Sure, spending more time on the craft of podcasting is probably a good idea. But how much time should you budget for your podcasting efforts, especially if you're short on budget?
“Just start a podcast,” everyone says. “Rely on your natural talents and abilities,” everyone says. But if you want to take your show from amateur to pro, you might need more than your natural talent. You might need to level up your skills.
All you have to do to be successful at podcasting is a) make great content, b) attract a big audience, and then c) rake in the dough. Yeah. If it were that easy, we’d all do it. Here’s why we don’t.
Should you follow well-established, well-trodden ground for your next podcast? Or should you break away from the norm and do something very bold. I recommend the latter, with one caveat and three supporting reasons why.
If you've written and published anything beyond an email or a Tweet, you know that first drafts suck. The same is true for your first attempt at recording a podcast episode for your business. Here’s a tip: Don’t publish content that sucks.
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The best way to differentiate your podcast from the rest is by making quality content. That means episodes that sound amazing. A website that's actually helpful. Social promotion that works. Listeners will reward you for your dedication to making quality content.