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Quality Matters

The best way to differentiate your podcast from the rest is by making quality content. That means episodes that sound amazing. A website that's actually helpful. Social promotion that works. Listeners will reward you for your dedication to making quality content.

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Quality Matters

The best way to differentiate your podcast from the rest is by making quality content. That means episodes that sound amazing. A website that's actually helpful. Social promotion that works. Listeners will reward you for your dedication to making quality content.

Making Complex Podcast Tech Disappear With Alitu
September 21, 2022
Making Complex Podcast Tech Disappear With Alitu
Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better?
Making Your Commitment To Quality Podcasting
February 23, 2022
Making Your Commitment To Quality Podcasting
Making Your Commitment To Quality Podcasting
Podcasting For The Brass Ring
May 17, 2021
Podcasting For The Brass Ring
Awards ceremonies serve a few different audiences. The industry itself, the audience of that industry, and also those on the outside looking in. Are podcasting awards serving all three audiences equally?
The Easy Way To Make A Great Podcast
April 20, 2021
The Easy Way To Make A Great Podcast
Podcasters are impressed by other podcasters who make difficult tasks seem effortless. But generally speaking, the public cares more about quality than complexity. Sometimes the easier path is the best.
Choosing The Difficult Path To Making Podcasting Easier
April 13, 2021
Choosing The Difficult Path To Making Podcasting Easier
Easy peasy lemon squeezy does not make for a compelling podcast. At least not for your listeners. If you want to be a more proficient podcaster, you can’t ignore the hard parts of podcasting.
7 Intentional Ways To Boost Your Podcasting
January 13, 2021
7 Intentional Ways To Boost Your Podcasting
Lots of factors you can’t control influence the success of your podcast. But you can control your intent. And you can learn to apply that intent with purpose across your podcasting efforts.
Does Your Podcast Need A Tune-Up Or A Tone-Up?
August 26, 2020
Does Your Podcast Need A Tune-Up Or A Tone-Up?
Content and context blend together with sound and sight to create the tone of your podcast. Every podcast has a tone. And if it’s discordant, it’s going to sound odd in the potential listener’s ear.
Correcting Your Authentic Podcasting Voice
August 3, 2020
Correcting Your Authentic Podcasting Voice
No rational person thinks putting on pants and brushing your hair before leaving the house is inauthentic. Your podcasting voice is no different, and it might need some preening before it goes public.
Stay Out Of Our Podcasting Lanes, Broadcasters!
April 14, 2020
Stay Out Of Our Podcasting Lanes, Broadcasters!
Broadcasters recording from home have lost their professional sheen and are encroaching into podcasters’ claimed “authentic space”. Since we mastered at-home production years ago, does this make podcasters the new professionals?
How To Be A Not-So-Pushy Podcast Pusher
August 6, 2019
How To Be A Not-So-Pushy Podcast Pusher
No, you can't make every single podcast better (but wouldn't that be cool?) What you can do is make sure that your friends, your co-workers, and the people you connect with every single day are all listening to great podcasts.
Age & Treachery vs Youth & Skill In Podcasting
August 1, 2019
Age & Treachery vs Youth & Skill In Podcasting
To make a better podcast, you need to be a better podcaster, right? Listening to this show (and doing the work) will help, but… how long is that going to take? And is the advice of long-time podcasters always a good thing?
How Long Does It Take To Make A Better Podcast?
July 30, 2019
How Long Does It Take To Make A Better Podcast?
Like anything, making a better podcast takes time. Sure, spending more time on the craft of podcasting is probably a good idea. But how much time should you budget for your podcasting efforts, especially if you're short on budget?
Upgrading Your Ability To Become A Pro Podcaster
July 23, 2019
Upgrading Your Ability To Become A Pro Podcaster
“Just start a podcast,” everyone says. “Rely on your natural talents and abilities,” everyone says. But if you want to take your show from amateur to pro, you might need more than your natural talent. You might need to level up your skills.
Poking Holes In Your Podcasting Plan
June 11, 2019
Poking Holes In Your Podcasting Plan
All you have to do to be successful at podcasting is a) make great content, b) attract a big audience, and then c) rake in the dough. Yeah. If it were that easy, we’d all do it. Here’s why we don’t.
3 Reasons To Make A Bold Podcast in 2019
May 30, 2019
3 Reasons To Make A Bold Podcast in 2019
Should you follow well-established, well-trodden ground for your next podcast? Or should you break away from the norm and do something very bold. I recommend the latter, with one caveat and three supporting reasons why.
It's Not OK For Your First Business Podcast Episode To Suck
May 29, 2019
It's Not OK For Your First Business Podcast Episode To Suck
If you've written and published anything beyond an email or a Tweet, you know that first drafts suck. The same is true for your first attempt at recording a podcast episode for your business. Here’s a tip: Don’t publish content that sucks.
Upgrading Your Podcast: Incremental or Overhaul?
April 24, 2019
Upgrading Your Podcast: Incremental or Overhaul?
Knowing how much you should spend is every bit as important as how much you can.
Do You Need A Podcast Hygienist?
April 22, 2019
Do You Need A Podcast Hygienist?
The strange connection between ID3 tags and flossing.
You Control The Quality Of Your Podcast
April 2, 2019
You Control The Quality Of Your Podcast
Great content doesn't require great gear. Just a quality-minded person at the helm.
Stop Competing With Your Guests
February 27, 2019
Stop Competing With Your Guests
How do you inject enough of "you" into an episode and still let your guest's knowledge/story shine through? It's not easy...
Stop Ignoring Your Podcast's Sound Quality
February 26, 2019
Stop Ignoring Your Podcast's Sound Quality
Because it's 2019, and your clients and listeners deserve better from you.
Upping The Sound Quality Of Podcasts
February 18, 2019
Upping The Sound Quality Of Podcasts
How smart speakers and active listening will create the perfect podcast listening experience for you.
Pride, Prejudice, & Podcasting
February 5, 2019
Pride, Prejudice, & Podcasting
Friends will forgive your little foibles. The public will judge you for it.
It Will Never Be Easier To Make A Good Podcast
January 21, 2019
It Will Never Be Easier To Make A Good Podcast
There's a reason you won't find an "Easy" button on your latest podcasting gadget.
Eliminate The Bad Sounds From Your Podcast
December 19, 2018
Eliminate The Bad Sounds From Your Podcast
Part 3: Know Your Podcast, Know Yourself
What Jerry Seinfeld Can Teach Podcasters
August 14, 2018
What Jerry Seinfeld Can Teach Podcasters
Comedians In Cars Getting Coffee might be the perfect podcast format.
Nice Podcasters Finish First
August 3, 2018
Nice Podcasters Finish First
All the things you should do after you hit PUBLISH.
The Secret To Growing Podcasting Is More IHNIs
August 2, 2018
The Secret To Growing Podcasting Is More IHNIs
The best way you can be a steward of podcasting for others.
Podcasters: Stop Making Sh**ty Show Notes!
August 2, 2018
Podcasters: Stop Making Sh**ty Show Notes!
They're much too valuable to be considered as an afterthought.
Podcasting is Better Than TV. Film At 11.
September 20, 2019
Podcasting is Better Than TV. Film At 11.
A recent ad campaign from Spotify would have us believe that the best shows aren't on TV. The implication is that they’re on Spotify. But in reality, they mean the best shows are podcasts.
How Bob Ross Ruined Live Podcasting
October 14, 2019
How Bob Ross Ruined Live Podcasting
When is a podcast not a podcast? When it's a live podcasting event. Sure, the podcast itself is important. But really, it's the event itself people want to watch; not the sausage-making.
Social Scrubbing For A Pristine Podcast
October 31, 2019
Social Scrubbing For A Pristine Podcast
Social Scrubbing For A Pristine Podcast
It's 2020: Is It Easy To Make A Good Podcast Yet?
January 22, 2020
It's 2020: Is It Easy To Make A Good Podcast Yet?
A year ago, I told you it would never be easier to make a good podcast than it was right then. But I’m always a fan of rechecking my assumptions. Let’s examine this topic for 2020, shall we?
Better Podcasting By Living Up To The Hype
January 27, 2020
Better Podcasting By Living Up To The Hype
Your dedicated audience will forgive you for just about anything. But for the new and potential podcast listener, your lack of understanding of how they experience your content for the first time is limiting growth.