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Welcome back to me, faithful reader! It's been a while, hasn't it? Two months, by my count. Thanks very much for sticking with me during my annual Long Winter's Nap. And if you discovered me recently while I was on my annual break, welcome!
There've been, as happens, some significant changes to my relationship with podcasting while I have been away. All positive!
Let me start with the one that has the biggest impact on more than just me: I am no longer an advisor to Captivate.fm, the hosting company I've been working with for a few years now. No, they didn't kick me out of the cool kids club. Captivate was acquired by Global, a leading UK media company! A huge congrats to founders Mark and Kieran, and everybody else on the Captivate team.
My show, Podcast Pontifications is and shall remain hosted on Captivate. I am very happy with the service and have every confidence that the service will remain under great hands as it transitions into the Global family, as both Mark and Kieran are staying on to keep charting the course for Captivate.
But with that acquisition comes an end to my tenure as an advisor for the company. As is the case for my fellow advisors and friends James Cridland, Daniel J. Lewis, and Jordan Harbinger. It's been a pleasure serving with each of you! Maybe we'll do something else together in the future.
Speaking of which; if you run a podcast-related service or company and you're seeking out a new member to join your advisory board, I no longer have any conflicts. Brad.
3 Clips Has A New Host
At the risk of becoming the next Dave Jackson, I'm hosting yet another podcast about podcasting! But instead of launching a brand new show, I'm taking over hosting duties for an established podcast—3 Clips!
For the unfamiliar, 3 Clips was started by Jay Acunzo in late 2019. The show unpacks the creative process behind groundbreaking podcasts by playing three clips (get it?) from an episode and then breaking down the "whys" behind those creative decisions with the show's producer.
Castos acquired the show in April of last year, and Jay hosted the remaining episodes for the year. But now it's a new year, and the second season of 3 Clips, drops on January 10th, with me at the helm. Or behind the mic.
3 Clips is a lot of fun and a very different show from Podcast Pontifications. Which yes, do not worry, I will continue to host. In fact, 3 Clips and Podcast Pontifications are complimentary shows, I think. Subscribe/follow at 3ClipsPodcast.com and see if you agree.
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Process Change For Podcast Pontifications
With the new year comes a change to how I produce and publish Podcast Pontifications. It's still coming at you four days a week, every Monday, Tuesday, Wednesday, and Thursday. And it will still be focused on ways that serious podcasters can make podcasting better. That's kinda my thing, so no changes there.
But there will be some changes, some more noticeable than others. The biggest to me personally is a change to my process. Previously, I wrote, recorded, produced, and released each episode, article, and issued promotional shares in a real-time, four-hour block each of those days.
Yes, that's insane. No, I don't recommend it.
No more of that. Now I'm getting ahead and spreading out those tasks. It's still taking about four hours each episode, but without the same-day publishing deadlines. When I told you I was busy working on new episodes these last two months, I wasn't kidding. For the first time ever, I'm well ahead of publishing episodes of Podcast Pontifications. It feels great!
But it does me that I'm going to disappoint Betty, Arlen, Kevin, and maybe three or four other regular watchers who enjoyed my live tapings at 7:00a PHX-time. Those, I'm sorry to say, have come to an end.
I still think there's great value in letting your most ardent fans listen in or watch the sausage being made as you create your podcast. But with me moving away from the set time to record and produce an episode, the "watch me live" part doesn't fit as neatly into anyone's schedule.
The tradeoff, however, should be better episodes. If I'm not under the gun to get the episode released on time that very same day, I can take more time with it, resulting in what I hope are better episodes for you to enjoy.
And some ability to explore some cool dynamic content insertion opportunities. If you listen to this episode, you'll hear them.
What That Means For Podcasting 2022
Those three really big changes for me personally are indicative of what's to come for all of us in 2022.
You should expect massive acquisition and consolidation this year. What happened in 2019 will be a blip compared to what's coming. Spotify already said they have $3.5 billion dollars earmarked for acquisitions this year. They started early with their December 2021 acquisition of Aussie podcast hosting company and radio broadcast-to-podcast enabler Whooshkaa.
But it won't just be Spotify swinging around big bags of money. On tomorrow's episode, I'll lay out why our industry looks so attractive to those on the outside wanting to get a taste.
Secondly, perhaps related to the coming acquisitions, you're going to see lots of your favorite podcast hosts launch or host additional podcasts to the ones they are creating. I already know a few collaborations in the works—some of which I may be a part of—but can't talk about right now. And I'd bet that there are gobs I haven't heard about. If you're working on one, I'd love to hear about it. Email me.
Finally, it's that pesky change thing continuing to remake our industry. Only this time, it's steamrolling. I'm not going to say that 2022 is going to be The Singularity Moment for podcasting.
But when you consider the two points I just mentioned, and you add in the huge influx of advertising dollars, plus changes to the fundamental nature of podcasting coming from the new namespace changes championed by the Podcasting 2.0 movement, and factor in the creative world trying to claw back from two years struggling underneath a pandemic that just won't go away...
Yeah, I'm very confident in my prediction that 2022 is going to be a wild year for podcasters. I hope you're ready.
I shall be back tomorrow with yet another Podcast Pontifications.