While the cash-flush see podcasting as the Next Big Thing, those high expectations can be problematic if the medium fails to deliver serious returns. Where prior boom/bust cycles haven't proven a fatal blow, we've not seen investments of this size before.
Which begs the question: What happens if podcasting fails again?
In this short episode, I'll look at that potential (though unlikely, IMHO) future, offering up some comparison of prior podcasting failures.
Podcasting isn't new to failures and false starts. But can it survive a really, really big one?
While the cash-flush see podcasting as the Next Big Thing, those high expectations can be problematic if the medium fails to deliver serious returns. Where prior boom/bust cycles haven't proven a fatal blow, we've not seen investments of this size before.
Which begs the question: What happens if podcasting fails again?
In this short episode, I'll look at that potential (though unlikely, IMHO) future, offering up some comparison of prior podcasting failures.
