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While the cash-flush see podcasting as the Next Big Thing, those high expectations can be problematic if the medium fails to deliver serious returns. Where prior boom/bust cycles haven't proven a fatal blow, we've not seen investments of this size before.
Which begs the question: What happens if podcasting fails again?
In this short episode, I'll look at that potential (though unlikely, IMHO) future, offering up some comparison of prior podcasting failures.
