Broadcasters Killed The Podcasting Star
Radio and podcasting aren't as oil and water as you think. Radio and podcasting aren't as oil and water as you think.
The NAB Show is just getting started this week, yet the podosphere is already buzzing with concerned podcasters worried that broadcasters are encroaching into their territory.
They've a good reason to be concerned.
In this short episode, I lay out the areas where professional broadcasters -- radio and TV -- have the upper-hand over podcast-only service providers. It's more than just access to pro equipment, quality editing, and established processes. Commercial radio can be quite good at understanding and meeting business objectives for their customers.
For the stations/networks that manage to get past their distribution hangups, they see podcasting-as-a-service as a big part of their business plans for the coming years.