Distribution Strategy

Choose Your Own Future, Podcaster!

There are pitfalls to letting a podcast aggregator do too much for you.

October 15, 2018

Article

You need your show to be "everywhere" to reduce the amount of friction it takes for a would-be listener to find and subscribe to it.

Historically, being "everywhere" was a bit of a challenge. Either you don't know where to submit (I submit to around 17 different locations), or you don't have the time it takes (a couple of hours) to do the deed.

Now, some aggregators and directories are offering to take care of that heavy lifting for you. And that's tempting to take them up on their offer.

But don't. You need to be in charge of your own future, and you can't if you don't have control over all the listings.

Don't get me wrong: I like easy. But there are some potential problems you may run into if you leave it to someone else. And those problems may impact the future of your podcast. Or at least take away your control from important places like Spotify, Google Podcasts, Apple Podcasts... and whoever is next.

Yeah... you don't want that.

Check out this short episode to learn more.

‍

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You need your show to be "everywhere" to reduce the amount of friction it takes for a would-be listener to find and subscribe to it.

Historically, being "everywhere" was a bit of a challenge. Either you don't know where to submit (I submit to around 17 different locations), or you don't have the time it takes (a couple of hours) to do the deed.

Now, some aggregators and directories are offering to take care of that heavy lifting for you. And that's tempting to take them up on their offer.

But don't. You need to be in charge of your own future, and you can't if you don't have control over all the listings.

Don't get me wrong: I like easy. But there are some potential problems you may run into if you leave it to someone else. And those problems may impact the future of your podcast. Or at least take away your control from important places like Spotify, Google Podcasts, Apple Podcasts... and whoever is next.

Yeah... you don't want that.

Check out this short episode to learn more.

‍

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October 15, 2018

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