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Gumball provides a transparent and modern buying platform, connecting great podcasts with the best advertisers. Gumball takes away all the logistical headaches for podcasters and advertisers alike by managing inventory schedules, providing easy and consistent ad script instructions, easy aircheck uploading, and ensuring payments are made in a timely fashion. Best of all, Gumball takes pride in offering the most podcaster-friendly terms as a standard, meaning more money directly flowing to the podcaster as it should be!
If your show is pulling down more than 10,000 downloads per episode, you owe it to yourself to talk to Gumball at Gumball.fm to see how they can help you make even more money with your podcast. That’s Gumball.fm. And tell ‘em Evo sent you.
Syndicating a podcast the right way is a mix of art and science. Knowing the right combination of text and images to place in a variety of mostly hidden fields -- mostly RSS feeds and ID3 tags -- is tricky because the field is constantly changing.
And with the advent of new ways of listening -- watches, cars, countertop devices -- the pace of change is happening even faster, forcing those of us who offer strategic podcast consulting services to adjust our own ideas of "perfect balance" when advising our clients on the types, format, and style of content necessary.
That pace of change won't slow down anytime soon. Sometimes, our requests seem inscrutable. After all, if the end client can't see the point of the change... why do it?
Because, if we're good at our jobs, we're thinking of the future at least as much as the present state of affairs.
Planning for an uncertain future isn't something that can be easily micromanaged. Especially when the micromanaging comes from sources less-well-versed on all the nuances required.
In this short episode, I'll make the case for using trust to ensure your podcast is set for the future. And yes, that trust flows both ways.