Distribution Strategy

From Penny Press To Podcasting Powerhouse

Stitcher goes big time.

September 12, 2018

No items found.

Article

When a small-ish podcast app gets acquired by one of the largest podcast ad platforms that gets acquired by a 150+ year-old publisher, it's not really news.

But when that 150+-year-old publisher and ad platforms changes its name to match the small-ish podcasting app... that's something special.

And it's telling for the future of podcasting. In fact, it'll probably make waves throughout the industry.

This is how you go all-in on podcasting. This is how you demonstrate a certain maturity level we've not seen before in podcasting.

Check out this episode to gain more insight. Because this is the way forward.

-----
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!

‍

Marquee Sponsors:

No items found.

Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.

Video

Transcript

[Download & share this transcript]

Comments

More Episodes About

Distribution Strategy

Should Indie Podcasters Window Their Content?

Should Indie Podcasters Window Their Content?

Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the privilege. But what would happen if you flipped the script?

Facing Podcasting's Round Peg Square Hole Problem

Facing Podcasting's Round Peg Square Hole Problem

Podcasters tend to take a monolithic view of podcast listening apps, as evident by “wherever you get your podcasts.” But human behavior is more complicated than that, and it’s up to us to adapt.

Pondering Podcasting's Partiality Problem

Pondering Podcasting's Partiality Problem

It’s hard for podcasts to be a great equalizing force when podcasting’s tech vendors play favorites to determine which podcasts are worthy of timely distribution. You’re less in control than you think.