Has Google Given Up On Podcasting?

It's been a year since the podcasting world was all excited about Google's latest entry to podcasting: Google Podcasts. 

But today, Google Podcasts commands less than 1% of the marketshare. And that makes a lot of people nervous that Google is going to (again) duck out and move on.

I don't think that's the case.

In this short episode, I'll run down my interpretation of Google's approach to podcasting. It fits perfectly with Google's mission, but it's a lot different than what the preservation-seeking arm of podcasting wants. And hopefully you'll get some ideas of how you can better your podcast (or future podcasting efforts) to take advantage of the world Google sees for podcasting tomorrow.

‍