How Big Money Will Limit & Grow Podcasting At The Same Time
Alternate title: Big Money Troubles In Little Podcasting, not starring Kurt Russell
We've seen around $600M of investment dollars pouring into podcasting in the last 35 days. And we're barely out of the 2nd month of the year.
The most recent funding round was for as-yet-unreleased listening app betting heavily that if they can make (or at least fund) content worth paying for.
Naturally, this has caused a stir in the podcast community, with voices on one side decrying the eventual pay-walling of free content, while the others celebrate the fact that they and their staff are getting paid to create amazing content.
But what's the impact to podcasting overall with moves like this? In this short episode, I'll discuss the benefits that a limited set of professionally produced content can have on the overall ecosystem. And maybe not all of those changes are bad.