How To Do More In Podcasting Without Doing More Podcasting

Lots of podcasters feel like they should do more in podcasting. But then they look at the amount of hours/days they already spend and quickly squash that idea. But more doesn’t always mean more of the same.

January 15, 2020

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How excited are you about starting a brand new podcast? And if you are, then take a look at how much time and energy you're spending on the current podcast and ask yourself again. Do you really have the time for that?

Yet when you look you see non-stop podcast conferences, a flurry of thought-provoking articles about podcasting, online courses and services coming out on a continual basis, so you really want to get even more into the podcasting world. It’s exploding, and you want to increase your chances of being swept up by this movement.

But as I said earlier, how is that even possible? Speaking from experience, I can tell you that every episode of Podcast Pontifications - a show with episodes less than 10 minutes in length -- takes about three hours to produce. Three hours of work for less than 10 minutes of produced audio published to the world. I was just listening to an episode of Aaron Dowd’s new podcast, and he said it takes him six to eight hours to produce an episode of his weekly show, so I know I’m not alone.

To put together a quality show can easily take a significant portion of a day, if not the entire day. And then there are the other things you have to do, you know. Like… your job?

So how do you do it? How do you do more in podcasting without doing more podcasting. The simple solution for that starts with this realization: There's more to podcasting than the actual physical stuff, like sitting behind a microphone and talking, editing and engineering, writing up episode notes or designing artwork and graphics.

There's an entire huge podcasting scene that exists outside of the work necessary to have your own show. And that's what you should take advantage of. Things like:

Solicit Guest Appearances On Other Shows

My default answer every single time I am asked to be a guest on someone's podcast is “yes”. There has to be a very good reason for me to say no. Sometimes schedules conflict, but I’ve never had a situation where the content of the show wasn't right for me. So I always say “yes” to those requests because it doesn't take a lot of prep work for me. I'm a working podcaster. So are you. So guesting won't take you a lot of prep work either.

Write About Podcasting For Other Publications

I also almost always say yes, every time I'm asked to write an article about podcasting. Most of the publications that write about podcasting aren't looking for 20,000 words. They're looking for a few hundreds of words. I’m a writer, so that's a relatively straightforward thing for me to do. And clearly I have a lot of opinions. So I write a lot of articles about podcasting, and almost always when asked.

Speak About Podcasting At Conferences & Meetups

I will speak at every event, conference, or meetup when asked, so long as the logistics work. I’ve flown internationally to speak for 10 minutes. So yeah, I think I can find time to drive across town to speak to your internal communications team.

Case in point: I'm one of the keynotes at Outlier in Salt Lake City later this month. A few days later, my wife and I are presenting at a live podcasting event here in Phoenix. Then I’m off to Podcast Movement Evolutions, and then Podfest Orlando a couple weeks after that. That’s a busy first quarter!

Become Part Of Another Podcast

A word of caution on this one: When a friend says, “Hey, I've got a great idea for a podcast. Do you want to go in on it with me?”, take a pause and find out what they mean. Often, especially if they have little to no podcasting experience, they might be looking at you to do all the heavy lifting. Personally, I don’t have time to run another show, so I’d decline that offer.

However, if another working podcaster reached out to me about some sort of collaboration, I would absolutely look at that as an opportunity! Because they also have podcasting chops, I won't necessarily have to run the entire show. You might have noticed I occasionally show up as one of the panelists on the Podcasters Roundtable. I always say “yes!” when Ray invites me on the show. Because I know that Ray and Dave and others who are the program are also working podcasters. We're going to have a good conversation. And I don't have to do the lion's share of the work. I’m really just lending my voice.

So that's really where I land on this: Where can you lend your voice in podcasting that doesn't require you to have a new podcast?

I promise you there are outlets for you to do that, which allows you to get more involved in podcasting without having yet another podcast.

Now. If you liked what I had to say here, you can do a few things for me.

Go to RateThisPodcast.com/podpont. (Yes, I abbreviated Podcast Pontifications because it's hard to spell.) Please go to RateThisPodcast.com/podpont and leave me a rating on whatever service you feel like. It’s super easy.
if you really thought that this was good value and you want to pay for it, well… I don't charge for it. But you are more than welcome to support me by clicking on BuyMeACoffee.com/EvoTerra and pass a couple of bucks my way. You can even make it a monthly recurring support if you want.
And finally, if you are in business and you know that your business needs some help with a podcasting push that’s strategized around your existing business goals and objectives, get in touch. Because that's what we do here at Simpler Media. We make it easy to podcast better for businesses. Go to SimplerMedia.pro for more information.

That is it! I shall be back tomorrow with yet another Podcast Pontifications.

Cheers!

Transcript

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Lots of podcasters think they should do more in podcasting, but then they look at the amount of hours or days they spend on their current show and they quickly squashed that idea. But more doesn't always mean more of the same.

Hello and welcome to another podcast. Pontifications with me, Evo. Tara, how excited are you about starting a brand new podcast? well, you might be, but then again, you take a look at how much time and energy you're spending on the current podcast and you think, Ooh, do I really want to do that? Do I really want to do that?

But I look at. At these podcasts conferences, and I read these articles and I see these people that are in the podcast interesting. And I say, man, I want to get more in. I want to get more into podcasting. I'm using a podcast a whole lot more because that's what the other people seem to be doing. But then you, again, as I said earlier, you look back at the amount of time you already spend on your show and you think, how is it possible?

I'm a working podcaster. You say. How am I going to spend more time? I mean, take me, for example, this show, this every episode of podcast pontification takes me about three hours. I'm not even kidding. Three hours, even though it's less than 10 minutes. Then what gets put out in the world? Three hours to put the show together.

I was just listening to Aaron, Dow's new podcast, and he said six to eight hours for his show, which is a 30 minute long. It's a day. It's a half day or a day to put together a quality show. That's it. That's reality. Right? And if you have other things to do, you know, like your job, if podcasting is not your full time gig, even though you're a working podcast, or if the podcast you do isn't your full time gig, you have to do other things.

So how do you do it? Hey, do more in podcasting without doing more podcasting. Well, here's the simple solution for that. The simple solution is there's more to podcasting than the actual physical. Podcasting itself. There's more to sitting behind a microphone and talking. There's more to editing and engineering.

There's more to writing and graphics and all that stuff. There's an entire huge podcasting scene that exists outside of having your own show. That's what you should take advantage of. One of the things you can easily do if you want to do more in podcasting without doing more podcasting yourself. So be a guest on shows.

My default answer every single time I am asked to be a guest on someone's podcast is yes, there has to be a very good reason for me to say no. I mean, sometimes schedules conflict or I suppose that I've never had a situation where the content was wasn't right for me. Although you do get those weird PR pitches where they clearly have not listened to your show, but that's usually they want to be a guest on your program, but I always say yes to them because it doesn't take a lot of prep work for me because I'm a working podcaster like you, it won't take you a lot of prep work.

I also almost always say yes, every time I'm asked to write an article about podcast. Yeah, I'll say yes to that because most of the publications that write about podcasting aren't looking for 20,000 words. They're looking for hundreds of words. Now I'm a writer, and so that's a relatively straight forward thing for me to do.

In fact, it's hard for me to stay under the word count that I'm oftentimes given, cause I'm a little, um, my fingers have lots of things to say apparently. So. But I write a lot of articles. That's one way to get more involved in podcasting without having a podcast. I also say yes to other opportunities inside of podcasting.

Hey, Evo, can you come speak at this conference? Yup. As a matter of fact, I can, so I said, let's close by. If they're taking care of transportation, lodging. Yeah. Why wouldn't I do that? I mean, sure. It takes more time out of my day. I've got two conferences coming up right around the corner. I'm going to outlier salt Lake city later on this month and all hot on the heels of that.

I have a, a live show that I'm doing with my wife where we're, it's not really a podcast, but it's for a podcast. We're talking about part of our travels and journeys, and then right behind that I'm off to. A podcast movement expo or a evolutions where I'm not speaking, but I will certainly be engaging with lots of people.

And then pod Fest down in Orlando right around the corner. So I always say yes, it's a way to get more involved in podcasting for me without doing more podcasts. Now, what I don't do is when a friend of mine says, Hey, I've got a great idea for a podcast, do you want to go in on it with me? I don't automatically say yes to that.

Because I know what that means is, Hey, I've got an idea, Evo, and I need you to do all of the legwork. You've probably run into something like that as well since your likely the working podcast, but if another podcast or another working podcast or reached out to me to do some sort of collaboration, I would absolutely look at that as an opportunity because maybe they have more time.

Than I do. Maybe there are some things that I can do to make it work, but we would have that conversation because they know what goes into it. I don't necessarily have to run the entire show. In fact, I'd be quite happy to sit in the background. You might have noticed. I occasionally show up as one of the panelists on the podcasters round table.

I always say yes to that. Not really a guest as much as it is a panel, but I do it all the time. Because I know that Ray and Dave and others who joined the program are also working podcasters, and we're going to have a good conversation and I don't have to do the lion's share of the work. I just have to lend my voice to it.

So that's really where it alone in this. Where can you lend your voice in podcasting that doesn't require you to have a new podcast? I promise you there are outlets for you to do that, which allows you to get more involved in podcasting without having a podcast. Now. If you liked what I had to say here, two things for me.

One, please. Right now on your phone, whatever you're listening to or watching on, if you happen to be seeing the video that goes along with this, pull out your phone, pull up a new browser tab. Go to rate this podcast.com/pod Ponte. Yes, I abbreviated podcast pontifications because it's hard to spell. Rate this podcast.com/pod pond and leave me a rating on whatever service you feel right there.

It's nice, handy, and easy. Also, if you really thought that this was good value and you want to pay for it, well I don't charge for it, but you are more than welcome to support me. Buy me a coffee.com yeah, buy me a coffee.com/evo Tara and you can post a couple of bucks my way. You can even make it a monthly recurring thing if you want.

Hey, that's awfully cool. And finally, if you are in business and you'll know that your business needs some help with this. Podcasting thing and how do we strategize around our existing business goals and objectives? Hey, that's what we do here at simpler media. We make it easy to podcast. We make it easy to podcast better for businesses.

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