I Think We Have Business Podcasting All Wrong

Podcasting is big enough to handle many different "publishing" approaches.

September 19, 2018

Article

Most businesses aren't publishers of information. Sure, they have information and they likely publish it on their website. But that's different than media publishing companies.

The way we podcasters think is like, well... media publishers. So when business jump in and ask our expert opinions on how they should approach podcasting... we stay in the media-publishing mindset.

And that's a problem.

Luckily, we can course-correct. Podcasting is big enough to handle many different "publishing" approaches.

In this episode, I'll give some examples of what business are good at publishing. And I'll share some ways we can use that to form a better business podcasting approach.

-----
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!

‍

Transcript

Comments

More Episodes About

Perspective Shifts

The Case For Upgrading Your Podcasting Recipes

It’s hard for anyone to know everything about podcasting. The most successful podcasters blend what they know with what they’ve learned. Their secret? Abandoning instructions that don’t work for them.

Podcasting Listens A Lot Less White Than It Looks

A report from Nielsen shows diversity among US-based podcast listeners is skewing differently from the overall population, which brings implications, cautions, and opportunities for all of podcasting.

If Podcasting Can't Please Everyone, Should We Even Try?

Two decades in & podcasting still draws ire from high-profile detractors whose broad brushes paint us in unflattering shades. But there’s truth in their criticism if only we’re brave enough to look.

View All

Read The article