If you're considering launching a podcast for your business, you should be as serious about it as any other investment you'd make for your business.
Because to go all-in on podcasting -- which is very smart -- is certainly an investment.
There's more to podcasting for a business than just talking into a microphone.
Don't treat your planned business podcast the way that many companies treated their blog or social media platforms by tossing it to the interns (though I will concede that many smart people and happy accidents happened there).
If you want the best chance of success , you need to invest at least the equivalent of a full-time, senior level position, dedicated 100% on this new media outlet.
And trust me, they'll be insanely busy. Listen in and learn what needs to happen to take your business podcast seriously.
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.