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Article
There's a pretty obvious trend of more companies getting interested in podcasting. But companies tend to be smart -- that's how they stay in business -- so they'll be worried about the multi-month (if not multi-year) ramp-up time it takes to build an audience.
Or they could just merge with an existing podcaster who's done the hard work. Instant competency.
In this short episode, I'll run down how that might look on both sides of the equation. Podcasters will get some tips on how to position their show for acquisition, and companies will gain some understanding of how such a deal might be structured.
Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.
