Live video is all the rage, and has been for some time. And it's hard to argue when anyone can see the "view count" of any video. It's impressive when videos have millions of views. And it's likely telling when a video has been up for three years yet only has 17 views. Ew.
Only, that's not the whole truth. It's the three-second truth.
When you dig deeper, you see that most of the views are for just a few seconds. Doesn't matter. A view is a view, so it's counted. Some 3/4ths of all videos "watched" on Facebook are watched with the sound off.
WITH THE SOUND OFF.
You know that that means? That means ZERO engagement.
Contrast that with podcasting, where the engagement numbers show that, on average, people listen to most -- like 85% -- of the podcast episodes they download.
Time to double down on podcasting, right? Check this episode out for more details and thoughts that might make you rethink your commitment to video.