Not long ago, saying you were a published author was a huge shot in the arm for your professional standing. Not only would you get access to speak at conferences and industry events, but even clients would consider you over others in your field. Just because you published a book.
Today, many professionals are looking at having a podcast in a similar light. In this short episode, I talk about why that's happening and give you some things to watch out for if you decide to go the podcast route. (Because it's different. Not easier. Not better. Just different.)