Podcasting Pillars for 2019: Character, Conviction, & Conceit
You gotta have all three -- on every episode -- if you really want to connect with your audience.
Making a great podcast episode isn't easy. But with a little intent, planning, and three key ingredients, you can be confident you're making episodes your target audience will love.
But I'm probably using a different definition of those words than you are used to.
- I'm not talking about being or playing a character. I'm talking about making sure you, your co-hosts, and/or your guests have it.
- I don't mean prosecution. I mean bring it to the conversation, in both large and small ways.
- Nor am I suggesting you be conceited. I am, however, demanding that you deliver upon one.
Check out this short episode for a podcasting-specific twist on Aristotle's art of persuasion.