Podcasting's Growth: Bigger Audience or Just More Playgrounds?
Unpacking where the growth in podcasting is really happening.
Is the (very real) growth in podcasting a rising tide that lifts all boats, or that growth un-evenly distributed?
Spoiler: It's un-evenly distributed, with most of the growth occurring at the "short head" rather than the long tail.
For details, I get into some numbers recently published by Libsyn, using them to prove a my point.
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