You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.
To properly market a podcast, you need three items:
You must have all three. If you've a plan and some creative but no budget, your efforts will flounder. If you've a plan and a budget but no creative, you're just wasting money. And if you the more common combo of budget and creative but no plan, then you're using "spray-and-pray" tactics.
You must have all three to properly market your podcast. That's what I'll get into in this short episode today.
Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.