You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.
To properly market a podcast, you need three items:
- Planning
- Creative
- Budget
You must have all three. If you've a plan and some creative but no budget, your efforts will flounder. If you've a plan and a budget but no creative, you're just wasting money. And if you the more common combo of budget and creative but no plan, then you're using "spray-and-pray" tactics.
You must have all three to properly market your podcast. That's what I'll get into in this short episode today.
