Our Title sponsor
Gumball is the premier marketplace to easily and efficiently buy host-read podcast ads.
Gumball provides a transparent and modern buying platform, connecting great podcasts with the best advertisers. Gumball takes away all the logistical headaches for podcasters and advertisers alike by managing inventory schedules, providing easy and consistent ad script instructions, easy aircheck uploading, and ensuring payments are made in a timely fashion. Best of all, Gumball takes pride in offering the most podcaster-friendly terms as a standard, meaning more money directly flowing to the podcaster as it should be!
If your show is pulling down more than 10,000 downloads per episode, you owe it to yourself to talk to Gumball at Gumball.fm to see how they can help you make even more money with your podcast. That’s Gumball.fm. And tell ‘em Evo sent you.
Article
To make your podcast grow, you need to do some marketing. And social media marketing is a staple of marketing.
But all too often, firms assume that starting a brand new [insert social media platform] account is the right way to do this.
Wrong.
Here's the bad news: If you don't have an existing, robust, and highly engaging social media presence already on said social media platform... you're gonna have a bad time.
Not that you shouldn't do it. Just adjust your expectations. And if you decide you do wish to really leverage social media for your new podcast, prepare to put in the hours. (Hours which may be better spent making your podcast better, you know?)
-----
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.
