To make your podcast grow, you need to do some marketing. And social media marketing is a staple of marketing.
But all too often, firms assume that starting a brand new [insert social media platform] account is the right way to do this.
Here's the bad news: If you don't have an existing, robust, and highly engaging social media presence already on said social media platform... you're gonna have a bad time.
Not that you shouldn't do it. Just adjust your expectations. And if you decide you do wish to really leverage social media for your new podcast, prepare to put in the hours. (Hours which may be better spent making your podcast better, you know?)
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!