Article
At its most basic level, a business website serves two functions:
- Discoverability
- Information dispersal
And while I don't think a business podcast will is better than a website at the first, I'm convinced a business podcast is MUCH better at providing information than a website.
More people than ever are consuming podcasts, and that means expectations are changing. Just like every reasonable person expects a business to have a website, they'll come to expect a podcast too.
This short episode gets into why that's true and offers some advice on what sorts of information a business podcast should contain (and what you might want to skip!)
Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.
