At its most basic level, a business website serves two functions:
- Information dispersal
And while I don't think a business podcast will is better than a website at the first, I'm convinced a business podcast is MUCH better at providing information than a website.
More people than ever are consuming podcasts, and that means expectations are changing. Just like every reasonable person expects a business to have a website, they'll come to expect a podcast too.
This short episode gets into why that's true and offers some advice on what sorts of information a business podcast should contain (and what you might want to skip!)