Will Podcasting Ever Become A Growth Channel?
Probably not in the way you think. But there are better ways.
No matter how you slice the data, podcasting is growing. More listeners? Check. More shows? Check. More traditional media coverage? Check. More people asking for podcast recommendations? Check.
But for all that growth of the industry, podcasting doesn't make for the best growth channel for an individual business or professional service provider.
Sorry to be the bearer of bad news, but while there are huge numbers of new people consuming shows, they already have plenty to listen to. That means very, very few of them are just waiting for your show to drop.
But that doesn't mean you should let your show (perhaps un-launched podcast) waste away in obscurity. In this short episode, I'll talk about how you can get your podcast to grow. If you're willing to put in the effort and not be scared.