Yes, Netflix Will Save Podcasting
Because new listeners don't want to wade through a cluttered mess.
Many of my podcasting friends poo-poo the idea that a Netflix of podcasting will arrive. They decry the loss of the open nature of podcasting when that happens.
But as a curation tool, Netflix is hard to beat. And when your consideration set is in the hundreds of thousands or millions, a standard directory does't cut it.
New people don't want to wade through a cluttered mess.
A Netflix of podcasting is inevitable. As is a Hulu of podcasting. And an Amazon Prime of podcasting. A PlayStation Vue of podcasting. IG TV. YouTube Premium.
This episode will help you better understand how a new wave of podcast content aggregators will provide (or create) a better experience for listeners.