Business can engage in the podcast world too. Most just go super-niche, creating content that a hyper-focused audience would be interested in, ignoring everyone else.
But some business -- big and small -- are looking to create their own "blockbuster" podcast, hoping to gain the attention of hundreds of thousands of people.
In this episode, I'll cover some of the good strategies businesses are using to present content any audience can engage with, while giving extra info to the much smaller core audience.
It's a delicate balance, and is very easy to make content with the strategy showing. (Yeah, don't do that.)
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.