Our Title sponsor
Gumball is the premier marketplace to easily and efficiently buy host-read podcast ads.
Gumball provides a transparent and modern buying platform, connecting great podcasts with the best advertisers. Gumball takes away all the logistical headaches for podcasters and advertisers alike by managing inventory schedules, providing easy and consistent ad script instructions, easy aircheck uploading, and ensuring payments are made in a timely fashion. Best of all, Gumball takes pride in offering the most podcaster-friendly terms as a standard, meaning more money directly flowing to the podcaster as it should be!
If your show is pulling down more than 10,000 downloads per episode, you owe it to yourself to talk to Gumball at Gumball.fm to see how they can help you make even more money with your podcast. That’s Gumball.fm. And tell ‘em Evo sent you.
Business can engage in the podcast world too. Most just go super-niche, creating content that a hyper-focused audience would be interested in, ignoring everyone else.
But some business -- big and small -- are looking to create their own "blockbuster" podcast, hoping to gain the attention of hundreds of thousands of people.
In this episode, I'll cover some of the good strategies businesses are using to present content any audience can engage with, while giving extra info to the much smaller core audience.
It's a delicate balance, and is very easy to make content with the strategy showing. (Yeah, don't do that.)
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!