Past Episodes of Podcast Pontifications

Eventually, many podcasters have to make a choice between fame, fortune, and famine. OK, that last one less choice and more unfortunate reality. For the other two, there’s always the paywall option. Should you consider it?

Sure, your podcast sounds great now. But what about all those episodes where it wasn’t perfect? What about the advice you gave before your opinions changed? Do you worry about those un-enlightened jokes you told for shock value?

If you’re stuck just below the threshold of commercial viability with your podcasting efforts, you may be better served looking inward than outward to push you over the brink that brings in a wave of new listeners.

At some point, if you’re lucky or very strategic, your podcast might become too popular for you to stay on the same low-price hosting plan. Remember: “unlimited downloads” sounds all fine and good until your popular show starts costing them real money.

Podcast advertising is how many podcasts achieve commercial viability. But that requires scale, and the amount of scale is always increasing. Here’s where the bar is set today and what that means to your podcast’s bottom line.

There’s a new professional podcast group in town, and the reaction has been rather… mixed. But that doesn’t mean indie podcasters should fear it. Those who want to preserve podcasting as it was in 2006? Well… they’ll have a rougher time accepting the change.

At the core, every ongoing podcast shares one common theme: the ability to continue on successfully. The tricky part is understanding where that success comes from and how to exploit it to bring in more.

Most podcasters want one thing: for people to listen to their content. So it makes sense that understanding a podcast’s total subscriber count would be a good thing. Only… it isn’t.

I am about to turn your understanding of SEO for podcasts upside down. Literally. If you finally want to solve your podcasts’ “discoverability problem”, here’s a better way for you to approach the solution. (Yes, you can do it!)

It’s not a question of if but when the next big economic downturn hits. And it’s a certainty that podcasting will be impacted when it does. Here are four things you need to do now to survive the next crash.

Congrats! You figured out how to make a podcast. But before you launch your training course or chime in with advice on public forums, maybe you should try your hand at even harder ways to make a podcast?

Great podcasting doesn’t happen by accident. Even good podcasting can be made better with a more deliberate approach. It’s OK if you don’t agree. Plenty of others are planning podcasting’s future without you.

Your dedicated audience will forgive you for just about anything. But for the new and potential podcast listener, your lack of understanding of how they experience your content for the first time is limiting growth.

Your local gym or fitness club is a good metaphor for understanding how people approach the craft of podcasting. Here’s how to keep your microphone out of the juice blender.

A year ago, I told you it would never be easier to make a good podcast than it was right then. But I’m always a fan of rechecking my assumptions. Let’s examine this topic for 2020, shall we?

By now, you’d think it would be easy to find new listeners for your podcast. But it’s anything but easy, even as podcasting approaches its 16th birthday. Maybe we’re going at it all wrong?

Podcasting, like any craft, often feels best when you get in the zone. Call it focus if you like, but things just seem to flow better. Unless you get too focused and lose sight of the bigger picture.

With a few notable exceptions that get all the money, most podcasters aren’t paid by the download. For us (probably you), the intangible benefits of podcasting are the most important thing. How do you track those?

Lots of podcasters feel like they should do more in podcasting. But then they look at the amount of hours/days they already spend and quickly squash that idea. But more doesn’t always mean more of the same.

Podcasters have been predicting the death of radio since 2004. But it hasn’t happened. Today, radio is making a big push to podcasting. And if podcasters are smart, they’ll ride that wave and gain new listeners.