Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience.
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out.
One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that.
I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some of your time back.
When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough?
Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like?
More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough.
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action?
Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would you be better off jumping ship to try the Next Big Thing?
Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating factor for podcasting. But is that still a good thing?
The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your podcast changed to keep up with changes in your own life?
Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show.
Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts?
Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting enjoys a greater level of trust than other forms of media. But for how long?
Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget to build in time to let your audience reflect as they listen.
A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish. For many, that's an achievable dream. The trick is staying there.
Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major competitive advantage. And guess who now owns it?
Like any growing industry, podcasting needs to appeal to a younger audience, if only to keep replenishing supply as well, natural attrition occurs, shall we say. The good news is: the kids love podcasts!
Podcasting has made a lot of progress in 20 years for both creators and listeners. But the overall experience isn't all that different. However, some already-here tech might drastically change things.
Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the privilege. But what would happen if you flipped the script?
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