Art of Selling Your Podcast

🧐 Can You Really Sell a Podcast?

Absolutely. Whether you’re earning revenue from your show or looking to exit entirely, selling a podcast is not only possible—it’s happening more than ever. Spotify, Amazon, and other players have bought popular shows, and smaller networks and creators are looking for ready-made brands to acquire.

But first: what do we mean by “selling”?

• Monetization = Making money from your existing podcast.
• Exit = Selling the show, audience, assets, and brand to another owner.

We’ll cover both paths so you can decide what’s best for your show.

🎧 Step 1: Build a Podcast Worth Buying

To sell something, it needs value. Here’s what makes a podcast attractive to buyers or sponsors:

• Consistent episodes with a clear niche
• Loyal audience (engagement > downloads)
• Professional production and strong branding
• Owned assets: Website, email list, social handles
• Growth potential: Is the show still rising?

Checklist: What Makes a Podcast Valuable

🌱 Step 2: Monetize Before You Sell

Most buyers want to see proof that your podcast makes money. Here are the top ways to monetize:

Example: One niche podcast with just 3,000 downloads/month earned $1,200 via affiliate links.

🌐 Step 3: Build Infrastructure That Adds Value

Beyond audio, the system around your podcast adds major sale value:

• Branded website with SEO traffic
• Newsletter list (keep or sell it with the podcast)
• Social media presence with real engagement
• Media kit and pitch deck ready to go

Pro tip: Document your workflow (editing, uploading, publishing). Buyers want plug-and-play.

💸 Step 4: How to Actually Sell the Podcast

Where to Sell:

• Direct outreach to brands, agencies, or podcast networks
• Brokers like Podfund, ExitScout
• Marketplaces like Acquire.com or Flippa (great if your show has a site)

What You’ll Need:

• A media kit with audience stats, brand pitch, and social proof
• A valuation (use past 6–12 months of revenue x 2–4x earnings)
• A legal agreement for transfer of IP, RSS feed, domains, and content

📄 Step 5: Legal and Financial Prep

Copyrights & Trademarks

• Own your podcast name and logo
• Use only royalty-free or licensed music

Taxes & Income

• Track all revenue and expenses
• Talk to a CPA before selling

Contracts & Transfers

• Detail deliverables, timelines, and any transition support in writing

🛠️ Other Options Besides Selling

Selling isn’t your only path. You could:

• License your content to a network or platform
• Partner with a producer or co-host to share costs/revenue
• Hire help to scale without giving up ownership

🤝 What Buyers Are Looking For

Buyers want proof, not promises. They’re drawn to:

• Evergreen content
• Highly targeted niche audiences
• Recurring income
• Clean books and analytics

Add a quote or testimonial from an actual buyer if possible.

🛠️ Tools That Help You Monetize and Sell

🤔 FAQs

Can I sell a small podcast? Yes, if it has a niche audience, monetization, or growth potential.

What’s my podcast worth? Typical range is 2x to 4x annual profit, but audience size, niche, and brand strength matter.

Will my podcast stay on Spotify/Apple? Yes, if ownership of the RSS feed is transferred correctly.

Do I have to sell my email list too? Optional—you can keep it and launch your next project with the same audience.

🔎 Key Takeaways

Helpful Links:

Crafting Compelling Podcasts – Content Strategizing

How to Increase Podcast Listeners

How To Create a Podcast Pitch Deck

How to Advertise a Podcast