Podcasting is booming, and getting your show on multiple platforms is the key to growing your audience. Each podcast distribution platform connects you with new listeners and makes your episodes easy to discover. Whether you’re just starting or looking to expand your reach, this post should help you navigate the most important platforms and streamline the distribution process.

What Are The Best Podcast Distribution Platforms?

Podcast distribution platforms are services that host or list your show, making it accessible to listeners across apps and devices. Submitting your podcast’s RSS feed—a file that updates automatically with each new episode—ensures that your show appears wherever people search for podcasts. Popular platforms like Apple Podcasts, Spotify, and Google Podcasts are gateways to a larger audience, while niche platforms can help you reach specific listener groups.

Top Platforms to Distribute Your Podcast

The Must-Have Platforms

If you’re serious about podcasting, these are the essential platforms to list your show on:

• Apple Podcasts:
• As the largest and most influential podcast directory, Apple Podcasts is the gold standard. Many podcast apps pull their data from Apple’s directory, so getting listed here ensures your show is widely available. Submit your RSS feed through Apple Podcasts Connect.
• Spotify:
• Spotify has quickly become a podcasting powerhouse, particularly among younger audiences and international listeners. Submitting to Spotify is simple using Spotify for Podcasters or through your podcast host.
• Google Podcasts:
• Google Podcasts helps your show appear in Google Search results and integrates seamlessly with Android devices. Use Google Podcasts Manager to verify your RSS feed and track performance.

Other Key Platforms to Expand Your Reach

To grow your audience further, consider these platforms:

• Amazon Music and Audible: Take advantage of Amazon’s ecosystem, including Alexa-enabled devices. Submit through Amazon Music for Podcasters.
• Stitcher: Known for curated content and a loyal listener base. Check submission details via the Stitcher Partner Portal.
• iHeartRadio: This platform, which is a favorite for live radio and podcasts, reaches a broad audience, particularly in the U.S. Submit through your hosting service or iHeartRadio’s submission form.
• TuneIn: Ideal for car dashboards and smart speakers. Use the TuneIn submission form.

Emerging Platforms to Consider

While the big platforms dominate, niche options can help you target specific groups of listeners:

• Overcast: Popular with iOS users and known for its smart playback features. Shows listed on Apple Podcasts usually appear here automatically.
• Pocket Casts: Offers cross-platform support and curated content for podcast enthusiasts.
• CastBox: Known for its global reach and recommendation algorithm. Submit through the CastBox Podcaster Platform.
• Player FM: Features category-based discoverability for niche audiences. Submit via their Add Podcast page.

How to Submit Your Podcast to Platforms

What You Need Before Submitting

To list your podcast, you’ll need:

• A valid RSS feed from your podcast host.
• High-quality cover art (1400×1400 to 3000×3000 pixels).
• Accurate metadata, including your show’s title, author, and description.

Submitting to Major Platforms

Each platform has its submission process, but these steps are fairly universal:

1. Log in to the platform’s portal (e.g., Apple Podcasts Connect, Spotify for Podcasters).
2. Paste your RSS feed URL.
3. Review your show’s details and metadata.
4. Submit your feed for approval.

Using Hosting Services for Easy Distribution

Most hosting platforms like Buzzsprout, Anchor, and Podbean offer one-click distribution tools. These services automatically submit your podcast to multiple platforms, saving time and ensuring your episodes are always in sync.

Choosing the Right Platforms for Your Podcast

Not every platform will be perfect for your show. When deciding where to list, consider:

• Your Audience: Where do your listeners spend their time? Younger audiences favor Spotify, while professionals might lean toward Pocket Casts.
• Features: Some platforms offer analytics, advertising options, or integration with smart devices.
• Ease of Use: Platforms that integrate with your host are easier to manage and update.

Best Practices for Podcast Distribution

Maximize the impact of your distribution efforts with these tips:

• Keep Your RSS Feed Updated: Ensure your feed is error-free and includes all necessary metadata.
• Maintain Consistent Branding: For a professional appearance, use the same artwork, show description, and branding across platforms.
• Optimize Metadata: Include relevant keywords in your show’s title and description to improve discoverability.
• Review Analytics Regularly: Use analytics tools to understand your audience’s behavior and refine your distribution strategy.

Common Questions About Podcast Distribution

• How long does approval take on platforms like Apple Podcasts? Typically, it takes 1–2 days but can vary.
• Can I edit the details of my show after submission? Yes, you can update metadata and artwork through your hosting provider.
• What happens if I switch hosting services? Your RSS feed URL will change, but most hosts provide tools to redirect listeners to your new feed.
• Are podcast directories free? Most are free, but some may offer premium features for a fee.
• Do I need to list my podcast everywhere? Not necessarily—focus on platforms where your audience is most active.

Conclusion

Distributing your podcast across multiple platforms is essential for reaching a wider audience and growing your show. Start with the big platforms like Apple Podcasts, Spotify, and Google Podcasts, then expand to others that fit your niche and listener demographics. By leveraging hosting tools and following best practices, you’ll make sure your podcast is heard wherever people tune in.