Stop me if you've heard this, but what you put into your podcast is important. Surprise! But having a solid content strategy for your podcast is a lot more than show prep. It's bigger than what you say on mic. And yeah... it takes a lot of work
March 10, 2022Less Is More: The Benefits of A Brief Podcast
Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show.
March 3, 2022Why You'll Never Get Ahead With Your Podcast
A lot of podcasters live episode-to-episode, dreaming of getting ahead so they aren't always rushing to get an episode produced and publish. For many, that's an achievable dream. The trick is staying there.
February 14, 2022Warning Our Way To Less Toxic Podcasting
It's hard to have a conversation about using technology to fight podcasting's misinformation and disinformation problems without being called an anti-free speech commie. But I'm going to do it!
February 7, 2022Have Best Practices In Podcasting Made Us Boring?
There may not be a formula for success in podcasting, but there are many established best practices that we dutifully follow as we work to perfect our craft. But does that come at the cost of our creativity?
February 1, 2022Making High-Concept Podcasts On A High-Value Budget
There's something to be said for making a high-value podcast, which is why many continue year after year. But making a high-concept show can also be rewarding. Do you have time to make both?
January 27, 2022Two Paths To Podcasting Leaves No Middle Ground
The future comes at every industry hard, including podcasting. Should you learn bleeding-edge skills you hope will emerge in the future, or relevant-now skills you hope will still be relevant in the future?
January 18, 2022Focus On The STORY Of Your Podcast's Episodes
Many podcasters say they want to improve their shows. One easily overlooked area of improvement is you. Specifically, your ability to tell better stories with your episodes. This mnemonic device can help.
January 6, 2022Writing Your Way To A Successful Podcast
Your podcast is more than just your audio file. And as podcasting continues to mature, the not-just-audio parts of your show will become more important factors that influence your podcasting success.
October 27, 2021Breaking Your Podcast's Format Isn't Always A Bad Thing
Consistency is often key in podcasting, and your show’s format is part of that. But your format is simply a tool that helps you better tell the story to your audience. Sometimes, a different tool may get better results.
October 14, 2021Don't Be Afraid To Showcase Your Podcasting Talents
Conflicting advice plagues podcasters. Be yourself, but also follow this exact format, or you won’t have a successful show. Resolving that conflict isn’t easy. But it starts by trusting your talents.
August 25, 2021The Problems With Podcast Marketing Funnels
A lot of podcast marketing advice starts and ends with: build a funnel and keep feeding people into it! And while that can and does work for some, it’ll frustrate a lot of podcasters. Here’s why:
August 18, 2021Finding Your Podcasting Style And Leaning Into It
Of all of podcasting's problems, “sameness” isn’t one. Listen to 10 different podcasts, and you’re likely to hear 10 different approaches to sound. Are those differences from intentional design choices?
August 3, 2021Making Your Podcast More Than Just An Interview
Most interviewing podcasters know how to trim the fat. It’s a much smaller set who can identify only the best bits while still keeping the guest at the center of the episode. Done right, it can set your show apart.
July 19, 2021The Best Way To Control Your Podcast's Quality
Not every guest you interview is going to be amazing. Not every monologue you write is going to be stellar. There’s no way to fix that reality. What do you do with a sub-par episode? Don’t release it.
July 13, 2021How To Add Legs To Your Content With Podcasting
For many, podcasting is an end goal. But many creators are using podcasting as a way to reach more people—people who prefer listening to podcasts—by reformatting their previously created content.
May 24, 2021Facing Podcasting's Round Peg Square Hole Problem
Podcasters tend to take a monolithic view of podcast listening apps, as evident by “wherever you get your podcasts.” But human behavior is more complicated than that, and it’s up to us to adapt.
May 12, 2021Discovering What Makes Your Podcast Uniquely Yours
Podcast directories are littered with abandoned shows. Shows someone thought would be a hit, but failed to thrive. For many, it wasn’t an audience growth problem. It was a problem of missing value.
April 14, 2021Have Evergreen Podcasts Gone Out Of Season?
“Stick to a format and a release schedule for your podcast!” is a common refrain. But consumption habits change during the year. Are we sacrificing opportunity in the name of evergreen content?
March 25, 2021Finally! A Podcast Website That Doesn't Suck
Crazy as it sounds, more people read Podcast Pontifications than listen to Podcast Pontifications. That’s happening on a podcast about podcasting. Now imagine the audience your podcast isn’t reaching.
February 1, 2021Making Your Podcast Better With Dynamic Content
If you think dynamic insertion is only for flooding a podcast with bad ads; think again. Here’s how one new podcast is pushing the boundaries of dynamic insertion, and how it makes the show better.
August 24, 2020Sir, This Is Not A Wendy's Podcast... And That's OK
Wendy’s has a new podcast, and it’s not great. At least, not on the surface. But what we see as a low-effort offering might mark a new inflection point in podcasting that few of us saw coming.
August 12, 2020Do Androids Dream Of Being On Your Podcast?
There’s a wave of advancements in both text-to-speech and AI-generated text that will impact podcasting as we know it. But rather than replace humans, this might be a boon for creative podcasters.
July 28, 2020Are Video Podcasts Back From The Dead?
Beyond a few pockets of interestingness, video podcasting never really became a thing, and audio reigned supreme. But all of that could change in the ‘20s, and it’s the pandemic’s fault.
April 7, 2020Podcast Episode Planning For Hip-Shooters
Few issues are more polarizing than the question of how much plan/prep time should go into a podcast episode. But if you cut out the extremists (who I think just like to argue), you’ll find there’s plenty of room for podcast planing and spontaneity.
April 6, 2020Busting The Myths of COPE and CORE For Podcasting
The concept of both COPE & CORE -- Create Once, Publish Everywhere and Create Once, Repurpose everywhere -- sound great. But are they take a lot of strategy and time. Are they worth the trouble for podcasters?
March 24, 2020Everything Has Changed. Why Hasn't Your Podcast?
The odds that your podcast serves an audience unimpacted by COVID19 is vanishingly small. Virtually everyone is facing a new reality and adjusting their habits. Should you adjust what your podcast delivers to them?
March 18, 2020Disassembling Your Podcast Media Stack
Your podcast is bigger than the audio episodes you create. And your media stack is more than the channels you use to promote and distribute your show. Are you approaching content creation strategically or taking a shotgun approach?
March 17, 2020Make The Most Of Podcast Bonus Episodes
Podcasting has a super-power that beats broadcasting: The ability to put out a bonus episode when you need to. Or want to. Come to think of it, there are lots of ways podcasters can make better use of bonus episodes.
July 31, 2019The Long & Short Of Better Podcast Episodes
As the podcast producer, you get to decide how long your episodes should be. But if you’re aiming to make a better podcast, you should consider what your show’s potential listeners’ expectations, which are already set for everything else they do in a day.
May 28, 2019Podcasting At The Top, Middle, & Bottom Of The Funnel
Are episodes of your podcast “the thing” at the bottom of your marketing funnel? Or are you using them at the top of the funnel? What about as content in the middle of the funnel? And what the heck is a marketing funnel?
May 15, 2019How To Produce A Podcast On Your Business’ Schedule
Conventional wisdom will have you believe that you have to produce a podcast every single week. But that's not true for most businesses. Here are three better ways, with three great benefits, to take your brand’s podcast in a better direction.
January 8, 2019In Defense of Seasons
Many podcast pundits poo-poo seasons. So naturally, I have to take the contrarian opinion.
September 25, 2019Angling for Titles That Are More Than Just The Topic
If the most interesting thing about your podcast episode is the name of your guest… it's probably not a very interesting episode. Here's why you need to think more about your angle and your title for your episodes.
October 15, 2019How A Newsletter Can Catch Your Podcast's Overflow
When is a podcast not a podcast? When it's a newsletter from a podcast. No, I'm not talking about just sticking a link to your latest episode in your existing newsletter. That's just being lazy. And it ignores the changing newsletter landscape.
October 17, 2019Podcasting: Precursor To Publishing Pizzazz
When is a podcast not a podcast? Well, let's see: When it's a book, a video series, a community, or anything else that makes business sense as you expand your publishing empire.
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