A lot of podcast marketing advice starts and ends with: build a funnel and keep feeding people into it! And while that can and does work for some, it’ll frustrate a lot of podcasters. Here’s why:
Of all of podcasting's problems, “sameness” isn’t one. Listen to 10 different podcasts, and you’re likely to hear 10 different approaches to sound. Are those differences from intentional design choices?
Most interviewing podcasters know how to trim the fat. It’s a much smaller set who can identify only the best bits while still keeping the guest at the center of the episode. Done right, it can set your show apart.
Not every guest you interview is going to be amazing. Not every monologue you write is going to be stellar. There’s no way to fix that reality. What do you do with a sub-par episode? Don’t release it.
For many, podcasting is an end goal. But many creators are using podcasting as a way to reach more people—people who prefer listening to podcasts—by reformatting their previously created content.
Podcasters tend to take a monolithic view of podcast listening apps, as evident by “wherever you get your podcasts.” But human behavior is more complicated than that, and it’s up to us to adapt.
Podcast directories are littered with abandoned shows. Shows someone thought would be a hit, but failed to thrive. For many, it wasn’t an audience growth problem. It was a problem of missing value.
“Stick to a format and a release schedule for your podcast!” is a common refrain. But consumption habits change during the year. Are we sacrificing opportunity in the name of evergreen content?
Podcasting's sense of “coopetition” isn't as common as it was, but podcasters collaborating with other podcasters still happens, creating better shows than possible from solo efforts. Here's proof!
Making your podcast better doesn’t have to be a huge undertaking. Here are five small, incremental additions you can make at the episode level to move your podcast from good to great.
Crazy as it sounds, more people read Podcast Pontifications than listen to Podcast Pontifications. That’s happening on a podcast about podcasting. Now imagine the audience your podcast isn’t reaching.
Two decades in & podcasting still draws ire from high-profile detractors whose broad brushes paint us in unflattering shades. But there’s truth in their criticism if only we’re brave enough to look.
If you think dynamic insertion is only for flooding a podcast with bad ads; think again. Here’s how one new podcast is pushing the boundaries of dynamic insertion, and how it makes the show better.
Whether podcaster or politician, those in the upper echelon tend to be better communicators. Here’s an unlikely tip you can implement to tighten up your show, senator-style.
Wendy’s has a new podcast, and it’s not great. At least, not on the surface. But what we see as a low-effort offering might mark a new inflection point in podcasting that few of us saw coming.
There’s a wave of advancements in both text-to-speech and AI-generated text that will impact podcasting as we know it. But rather than replace humans, this might be a boon for creative podcasters.
Beyond a few pockets of interestingness, video podcasting never really became a thing, and audio reigned supreme. But all of that could change in the ‘20s, and it’s the pandemic’s fault.
Few issues are more polarizing than the question of how much plan/prep time should go into a podcast episode. But if you cut out the extremists (who I think just like to argue), you’ll find there’s plenty of room for podcast planing and spontaneity.
The concept of both COPE & CORE -- Create Once, Publish Everywhere and Create Once, Repurpose everywhere -- sound great. But are they take a lot of strategy and time. Are they worth the trouble for podcasters?
The odds that your podcast serves an audience unimpacted by COVID19 is vanishingly small. Virtually everyone is facing a new reality and adjusting their habits. Should you adjust what your podcast delivers to them?
Get every insightful article and audio file delivered to you via email at 10:00am every morning!
Stop me if you've heard this, but what you put into your podcast is important. Surprise! But having a solid content strategy for your podcast is a lot more than show prep. It's bigger than what you say on mic. And yeah... it takes a lot of work