Podcast Pontifications on...

Content Strategy

Stop me if you've heard this, but what you put into your podcast is important. Surprise! But having a solid content strategy for your podcast is a lot more than show prep. It's bigger than what you say on mic. And yeah... it takes a lot of work

Sir, This Is Not A Wendy's Podcast... And That's OK
August 24, 2020
Sir, This Is Not A Wendy's Podcast... And That's OK
Wendy’s has a new podcast, and it’s not great. At least, not on the surface. But what we see as a low-effort offering might mark a new inflection point in podcasting that few of us saw coming.
Do Androids Dream Of Being On Your Podcast?
August 12, 2020
Do Androids Dream Of Being On Your Podcast?
There’s a wave of advancements in both text-to-speech and AI-generated text that will impact podcasting as we know it. But rather than replace humans, this might be a boon for creative podcasters.
Are Video Podcasts Back From The Dead?
July 28, 2020
Are Video Podcasts Back From The Dead?
Beyond a few pockets of interestingness, video podcasting never really became a thing, and audio reigned supreme. But all of that could change in the ‘20s, and it’s the pandemic’s fault.
Podcast Episode Planning For Hip-Shooters
April 7, 2020
Podcast Episode Planning For Hip-Shooters
Few issues are more polarizing than the question of how much plan/prep time should go into a podcast episode. But if you cut out the extremists (who I think just like to argue), you’ll find there’s plenty of room for podcast planing and spontaneity.
Busting The Myths of COPE and CORE For Podcasting
April 6, 2020
Busting The Myths of COPE and CORE For Podcasting
The concept of both COPE & CORE -- Create Once, Publish Everywhere and Create Once, Repurpose everywhere -- sound great. But are they take a lot of strategy and time. Are they worth the trouble for podcasters?
Everything Has Changed. Why Hasn't Your Podcast?
March 24, 2020
Everything Has Changed. Why Hasn't Your Podcast?
The odds that your podcast serves an audience unimpacted by COVID19 is vanishingly small. Virtually everyone is facing a new reality and adjusting their habits. Should you adjust what your podcast delivers to them?
Disassembling Your Podcast Media Stack
March 18, 2020
Disassembling Your Podcast Media Stack
Your podcast is bigger than the audio episodes you create. And your media stack is more than the channels you use to promote and distribute your show. Are you approaching content creation strategically or taking a shotgun approach?
Make The Most Of Podcast Bonus Episodes
March 17, 2020
Make The Most Of Podcast Bonus Episodes
Podcasting has a super-power that beats broadcasting: The ability to put out a bonus episode when you need to. Or want to. Come to think of it, there are lots of ways podcasters can make better use of bonus episodes.
Should You Produce An Episode About COVID19 (Or The Next Crisis)?
March 16, 2020
Should You Produce An Episode About COVID19 (Or The Next Crisis)?
Does your audience expect you to say something about the pandemic? How do you balance your compassion as a human with your content production plan as a strategic podcaster? Or should you just stay silent?
The Long & Short Of Better Podcast Episodes
July 31, 2019
The Long & Short Of Better Podcast Episodes
As the podcast producer, you get to decide how long your episodes should be. But if you’re aiming to make a better podcast, you should consider what your show’s potential listeners’ expectations, which are already set for everything else they do in a day.
Podcasting At The Top, Middle, & Bottom Of The Funnel
May 28, 2019
Podcasting At The Top, Middle, & Bottom Of The Funnel
Are episodes of your podcast “the thing” at the bottom of your marketing funnel? Or are you using them at the top of the funnel? What about as content in the middle of the funnel? And what the heck is a marketing funnel?
The Future Of Podcasting Might Be Stealing From Instagram Stories
May 23, 2019
The Future Of Podcasting Might Be Stealing From Instagram Stories
Instagram stole the idea of Stories from Snapchat. Can podcasters steal it again to provide a new approach to (and service for) podcasting?
How To Produce A Podcast On Your Business’ Schedule
May 15, 2019
How To Produce A Podcast On Your Business’ Schedule
Conventional wisdom will have you believe that you have to produce a podcast every single week. But that's not true for most businesses. Here are three better ways, with three great benefits, to take your brand’s podcast in a better direction.
Google Just Made Podcast Websites Really, Really Important
May 9, 2019
Google Just Made Podcast Websites Really, Really Important
Google has finally incorporated podcast episodes in search results in listings that are playable directly from SERPs (search engine results pages).
Canned vs. Fresh: (Podcast Intros, Not Veggies)
May 7, 2019
Canned vs. Fresh: (Podcast Intros, Not Veggies)
The intro of your show is incredibly important for setting the style and the tone of your program. But trends are changing. Are you keeping up?
Daily Podcasting: Should You Make The Switch?
April 9, 2019
Daily Podcasting: Should You Make The Switch?
Do you have what it takes to give your listeners 5x more content than you deliver today?
Focus on One Topic The Whole Podcast Season
March 12, 2019
Focus on One Topic The Whole Podcast Season
Avoid burnout and make a better podcast? What's not to love?
The Future of Video In Podcasting
February 12, 2019
The Future of Video In Podcasting
Will video-focused podcasters ever overtake audio-only shows?
Live Podcasting Is Not Dead Simple
February 11, 2019
Live Podcasting Is Not Dead Simple
Podcasting is sort of the antithesis of live radio. But those lines are blurring.
In Defense of Seasons
January 8, 2019
In Defense of Seasons
Many podcast pundits poo-poo seasons. So naturally, I have to take the contrarian opinion.
Why A Business Podcast Is Better Than A Website
January 2, 2019
Why A Business Podcast Is Better Than A Website
Breathing new life into your static values and mission statements with a podcast.
Podcasting Pillars for 2019: Character, Conviction, & Conceit
December 12, 2018
Podcasting Pillars for 2019: Character, Conviction, & Conceit
You gotta have all three -- on every episode -- if you really want to connect with your audience.
Cooking Up A Podcast With Leftovers
November 26, 2018
Cooking Up A Podcast With Leftovers
Repurposing content is a great way to feed your podcast.
Podcasting Is The New Book Publishing
November 21, 2018
Podcasting Is The New Book Publishing
How skipping the printing press may be the best thing for your career.
Niche-ing Down On Daily Podcasts
November 5, 2018
Niche-ing Down On Daily Podcasts
Five things to consider before you start recording your daily podcast.
What NOT To Put In Your Podcast Outro
October 24, 2018
What NOT To Put In Your Podcast Outro
Three things to think about, and one thing to never, ever do.
Overcoming Podcasting's Creativity Paradox
October 22, 2018
Overcoming Podcasting's Creativity Paradox
How adding artificial constraint helps you be more creative with your show.
What's The Frequency, Podcaster?
October 9, 2018
What's The Frequency, Podcaster?
3 things to consider to find the right publishing cadence for your podcast.
In Support of Single-Issue Podcasting
October 8, 2018
In Support of Single-Issue Podcasting
Don't fall into the trap of thinking your listeners (or potential listeners) are monolithic.
Exploring Podcasting's Effort Hockey Stick
September 25, 2018
Exploring Podcasting's Effort Hockey Stick
4 types of podcasts and their efforts explained.
Your Strategy Is Showing, Podcaster!
August 23, 2018
Your Strategy Is Showing, Podcaster!
Should be subtle or overt in your messaging?
Stop Podcasting Too Close To The Ball
August 13, 2018
Stop Podcasting Too Close To The Ball
Don't let your release schedule drive your production schedule!
There's More To Podcasting Than Just Interviews
July 25, 2018
There's More To Podcasting Than Just Interviews
5 ideas for your business podcast to take you beyond the interview.
What IGTV Can Teach Business Podcasters
July 18, 2018
What IGTV Can Teach Business Podcasters
What podcasters can learn from Instagram TV stars.
What Podcasters Can Learn From Sandwich Makers
July 16, 2018
What Podcasters Can Learn From Sandwich Makers
Why you should stop building your show the way listeners consume your episodes.
Angling for Titles That Are More Than Just The Topic
September 25, 2019
Angling for Titles That Are More Than Just The Topic
If the most interesting thing about your podcast episode is the name of your guest… it's probably not a very interesting episode. Here's why you need to think more about your angle and your title for your episodes.
How A Newsletter Can Catch Your Podcast's Overflow
October 15, 2019
How A Newsletter Can Catch Your Podcast's Overflow
When is a podcast not a podcast? When it's a newsletter from a podcast. No, I'm not talking about just sticking a link to your latest episode in your existing newsletter. That's just being lazy. And it ignores the changing newsletter landscape.
Podcasting: Precursor To Publishing Pizzazz
October 17, 2019
Podcasting: Precursor To Publishing Pizzazz
When is a podcast not a podcast? Well, let's see: When it's a book, a video series, a community, or anything else that makes business sense as you expand your publishing empire.
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