Many podcasters follow the same playbook: Build a big audience, then give early, special, and private access to a select group who pay for the privilege. But what would happen if you flipped the script?
Podcasters tend to take a monolithic view of podcast listening apps, as evident by “wherever you get your podcasts.” But human behavior is more complicated than that, and it’s up to us to adapt.
It’s hard for podcasts to be a great equalizing force when podcasting’s tech vendors play favorites to determine which podcasts are worthy of timely distribution. You’re less in control than you think.
Podcasting’s on-demand nature is both a strength and a weakness. Is the resurgence of in-real-time & appointment-based content just a fad? Or does it point to an easily-tapped market for podcasters?
Advances at podcasting’s back-end are providing unique opportunities for collaboration via syndication. No, not the last letter in RSS. Here’s how true syndication can make your episodes better.
The decentralized nature of podcasting has made it resilient for 16 years. But with countries threatening to block tech and media companies they deem a threat, the ramifications for us could be dire.
The podcasting buying spree continues, and this time its SiriusXM (Pandora) with the open-checkbook, gobbling up Stitcher’s three podcasting business arms and causing a lot of puzzled looks from analysts and pundits alike.
Two opposing visions of podcasting’s future are emerging. One side is betting on more screen-time interactions. The other is working to make screens obsolete for podcasting listening. Which path will win?
The concept of both COPE & CORE -- Create Once, Publish Everywhere and Create Once, Repurpose everywhere -- sound great. But are they take a lot of strategy and time. Are they worth the trouble for podcasters?
For as democratic as the medium is, podcasting isn’t immune to a widening gap between the have and the have-nots. But is the hollowing-out a natural or unnatural phenomenon? And what are podcasters to do about it?
Podcasters have been predicting the death of radio since 2004. But it hasn’t happened. Today, radio is making a big push to podcasting. And if podcasters are smart, they’ll ride that wave and gain new listeners.
Podcasters tend to be opinionated. Except when it comes to which app people use to listen to our shows. Most of us genuinely don’t care. But perhaps we should, especially when courting new potential listeners.
Apple controls some 80% of the podcast landscape, which automatically makes me want to fight this monopoly. But sometimes services are the biggest because they're the best.
A healthy and varied system of podcast listening apps should be healthy for podcasting. Well... assuming they all provide at least a similar user experience. But in many key ways, they don't. Why is that?
Podcasting just wouldn't be podcasting without the RSS feed. But while this flat text file is fundamental to podcasting today, is it powerful enough to power podcasting in the future?
Herding cats, corralling feral hogs… Pick your metaphor. But trying to force today's new crop of podcast listeners to behave the way you want them to behave as just kind of... dumb. Welcome to the new world order, podcaster.
Yesterday was the keynote address from Apple’s developers’ conference. As expected, they announced several changes that will impact podcasters. Here’s exactly what you need to do right now.
Which do you think is bigger: the series finale of Game of Thrones or the Indy 500? Both have great lessons for business-focused podcasters.
A new wave of shows releasing episodes at a very specific time of the day has me questioning some long-held notions.
The only way to win the game is... to play everywhere!
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Having a solid distribution plan is key to the success of any podcast. New apps, directories, and other listening locations are cropping up every day, so it's important that you ensure your podcast episodes are everywhere anyone might want to listen.