Podcast Pontifications on...

Distribution Strategy

Having a solid distribution plan is key to the success of any podcast. New apps, directories, and other listening locations are cropping up every day, so it's important that you ensure your podcast episodes are everywhere anyone might want to listen.

Surviving The Balkanization Of Podcasting
August 10, 2020
Surviving The Balkanization Of Podcasting
The decentralized nature of podcasting has made it resilient for 16 years. But with countries threatening to block tech and media companies they deem a threat, the ramifications for us could be dire.
Is Pandora Stitchering A Sirius Podcasting Strategy?
July 13, 2020
Is Pandora Stitchering A Sirius Podcasting Strategy?
The podcasting buying spree continues, and this time its SiriusXM (Pandora) with the open-checkbook, gobbling up Stitcher’s three podcasting business arms and causing a lot of puzzled looks from analysts and pundits alike.
Eye Can't Hear You: A Podcasting Paradigm Shift
May 11, 2020
Eye Can't Hear You: A Podcasting Paradigm Shift
Two opposing visions of podcasting’s future are emerging. One side is betting on more screen-time interactions. The other is working to make screens obsolete for podcasting listening. Which path will win?
Busting The Myths of COPE and CORE For Podcasting
April 6, 2020
Busting The Myths of COPE and CORE For Podcasting
The concept of both COPE & CORE -- Create Once, Publish Everywhere and Create Once, Repurpose everywhere -- sound great. But are they take a lot of strategy and time. Are they worth the trouble for podcasters?
Podcasting's Hollowed-Out Middle Class
March 2, 2020
Podcasting's Hollowed-Out Middle Class
For as democratic as the medium is, podcasting isn’t immune to a widening gap between the have and the have-nots. But is the hollowing-out a natural or unnatural phenomenon? And what are podcasters to do about it?
Frenzy or Famine: The Future of RSS in Podcasting
September 11, 2019
Frenzy or Famine: The Future of RSS in Podcasting
Podcasting just wouldn't be podcasting without the RSS feed. But while this flat text file is fundamental to podcasting today, is it powerful enough to power podcasting in the future?
Podcasting Has A Hub-and-Spoke Problem
September 5, 2019
Podcasting Has A Hub-and-Spoke Problem
Herding cats, corralling feral hogs… Pick your metaphor. But trying to force today's new crop of podcast listeners to behave the way you want them to behave as just kind of... dumb. Welcome to the new world order, podcaster.
What Apple's Big Changes From WWDC19 Mean For Your Podcast
June 4, 2019
What Apple's Big Changes From WWDC19 Mean For Your Podcast
Yesterday was the keynote address from Apple’s developers’ conference. As expected, they announced several changes that will impact podcasters. Here’s exactly what you need to do right now.
What Business Podcasters Can Learn From Game of Thrones and the Indy 500
May 20, 2019
What Business Podcasters Can Learn From Game of Thrones and the Indy 500
Which do you think is bigger: the series finale of Game of Thrones or the Indy 500? Both have great lessons for business-focused podcasters.
Is Podcasting Wrong About Time-Shifted Media?
May 6, 2019
Is Podcasting Wrong About Time-Shifted Media?
A new wave of shows releasing episodes at a very specific time of the day has me questioning some long-held notions.
How Podcasters Can Win The Podcast App War
April 23, 2019
How Podcasters Can Win The Podcast App War
The only way to win the game is... to play everywhere!
Controlling Your Podcasts' Distribution
April 1, 2019
Controlling Your Podcasts' Distribution
Just because you can now distribute every episode of your show to every distribution point... should you?
 The Coming Wave of Custom Podcast Apps
February 14, 2019
The Coming Wave of Custom Podcast Apps
When you're pushing more than just audio content to an app, are you still a podcaster? Who cares!
"Spotify Is Changing Podcasting! What Should My Podcast Do?"
February 7, 2019
"Spotify Is Changing Podcasting! What Should My Podcast Do?"
Exactly what podcasters should do in light of the sweeping changes Spotify is making in podcasting.
Podcasting's Unlikely Social Sharing Savior: Spotify
February 6, 2019
Podcasting's Unlikely Social Sharing Savior: Spotify
Soon Facebook, Twitter, and LinkedIn might support native audio uploads.
10 Reasons Why You Are Not In Control Of Your Podcast
December 11, 2018
10 Reasons Why You Are Not In Control Of Your Podcast
It's not a question of "if" but "when" something in the podcast supply chain breaks. Are you prepared?
Podcasting Over The Intranet?
October 23, 2018
Podcasting Over The Intranet?
Making hyper-niche content that humanizes your company communications.
Choose Your Own Future, Podcaster!
October 15, 2018
Choose Your Own Future, Podcaster!
There are pitfalls to letting a podcast aggregator do too much for you.
From Penny Press To Podcasting Powerhouse
September 12, 2018
From Penny Press To Podcasting Powerhouse
Stitcher goes big time.
How Apple and Twitter Are Disrupting Audio
September 10, 2018
How Apple and Twitter Are Disrupting Audio
Will big moves from big players cause ripples in the podcasting ecosystem?
Pitch or Launch It? How To Start A New Podcast
August 21, 2018
Pitch or Launch It? How To Start A New Podcast
How much up front work should you do for your podcast?
Why RSS Feeds For Podcasts (Might) Need To Die
August 16, 2018
Why RSS Feeds For Podcasts (Might) Need To Die
Why the common RSS implementation is limiting for podcasts.
Business Podcasters Need To Be Writers Too
July 19, 2018
Business Podcasters Need To Be Writers Too
The microcopy podcasters need to write for each and every episode.
Pontificating on Google Podcasts
July 9, 2018
Pontificating on Google Podcasts
Evo started this show pontificating about Google Podcasts.
Are Podcast Apps Part Of Podcasting's Problems?
September 26, 2019
Are Podcast Apps Part Of Podcasting's Problems?
A healthy and varied system of podcast listening apps should be healthy for podcasting. Well... assuming they all provide at least a similar user experience. But in many key ways, they don't. Why is that?
Tilting At Podcasting's Apple-Shaped Windmill
October 21, 2019
Tilting At Podcasting's Apple-Shaped Windmill
Apple controls some 80% of the podcast landscape, which automatically makes me want to fight this monopoly. But sometimes services are the biggest because they're the best.
An End To Podcast App Agnosticism & Apathy
January 8, 2020
An End To Podcast App Agnosticism & Apathy
Podcasters tend to be opinionated. Except when it comes to which app people use to listen to our shows. Most of us genuinely don’t care. But perhaps we should, especially when courting new potential listeners.
Leaning Into Radio's Podcasting Push
January 9, 2020
Leaning Into Radio's Podcasting Push
Podcasters have been predicting the death of radio since 2004. But it hasn’t happened. Today, radio is making a big push to podcasting. And if podcasters are smart, they’ll ride that wave and gain new listeners.
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