Apple’s new paid-for podcasting announcement already has many skeptics. But Apple has a successful playbook they can follow if they can change the way podcasters think about podcasting.
There’s no doubt that podcasting today—producing and listening—is much less complicated than before. But some lingering challenges remain that we must overcome to capture more public attention.
Podcasting’s consolidation doesn’t have an end goal. But it’ll make tomorrow’s podcasting landscape markedly different than what we’ve seen before. Here’s one not-so-pretty look at our future.
Clubhouse’s impact on podcasting may be greater & more long-lasting than we think. With a few keystrokes, they could unleash Anchor-level floodgates on the podosphere. Would that be such a bad thing?
Podcasters can’t even agree on the definition of podcasting. So it’s not surprising our categorization system stinks. Worse: our reliance on arcane structures excludes many worthy podcasting topics.
Big radio made another big podcasting purchase. But what does iHeart’s acquisition of Triton mean to the podcasters who aren’t today hosted by Omny? And how will this move shape podcasting’s tomorrow?
Podcasters often say “evergreen” and “timeless” to describe our content. But the future is rarely kind to creative expressions. Can we avoid making shows that sound dated to the next generation?
If you think dynamic insertion is only for flooding a podcast with bad ads; think again. Here’s how one new podcast is pushing the boundaries of dynamic insertion, and how it makes the show better.
Over the last year, video has encroached into many corners of our lives. While some camera-shy podcasters are now leaning in with video-only projects, some of us are sick of video already.
Amazon’s pending acquisition of podcasting powerhouse Wondery will change podcasting’s power dynamic. But not through domination. By eliminating the very idea of dominating the podcasting landscape.
As technology progresses, it’s creatives with the least amount of classic podcasting skills who are leading the way, eclipsing the accomplishments of those of us who can hand-code RSS feeds.
Begin with the end in mind is good advice for podcasters, as there’s always something more to tweak. But are you willing to face the logical conclusion of this statement where you end podcasting?
Where did the “hi-fi” enthusiast go? It’s hard to not buy a 4K (soon 8K) monitor or TV, a trend noticed by content developers. Yet personal audio reproduction lags behind. But that might be changing.
Smart speakers make for a tiny fraction of podcast listening. And the experience is frustrating. But when Google, Amazon, & Apple decide to make a better experience, will your podcast be ready?
Spotify now lets you place entire hit songs in your episodes, with monetization options & no licensing fee. Yes, there’s a twist. But this might be the biggest change to podcasting since… podcasting.
We tend to assume the power is in the hands of the voice behind the mic. But as podcasting matures and expands, other hands are exerting their influence on what makes it to our ears.
You may call them a frivolous waste of time, but filters and effects on pics, videos, and streams have become a staple of how we communicate. But not in podcasting, oddly enough. Will that change?
Wendy’s has a new podcast, and it’s not great. At least, not on the surface. But what we see as a low-effort offering might mark a new inflection point in podcasting that few of us saw coming.
Has the pendulum swung too far away from “podcasting is an intimate medium”? In our haste to resist the cliche, we might be editing out the humanity from our podcasts.
There’s a wave of advancements in both text-to-speech and AI-generated text that will impact podcasting as we know it. But rather than replace humans, this might be a boon for creative podcasters.
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The future of podcasting is coming, whether we're ready for it or not. And yes, many of the podcasting tactics we implement today will be made obsolete in the future. But if we take a future-forward mindset with our strategies, we can save ourselves lots of re-work. And be ahead of the game when sweeping changes hit.