Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show.
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.)
Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out.
Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts?
Your podcast is more than just your audio file. And as podcasting continues to mature, the not-just-audio parts of your show will become more important factors that influence your podcasting success.
It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated.
Worrying about growth, new tech, and other podcasting distractions can cause you to forget that your audience is your audience, not a nameless pool you have to fight for week after week. Lean into them.
Podcasting is easy. For like five minutes. Then reality sets in. The reality of making great content that people can’t help but share. Podcasting doesn’t come with guarantees. So is it worth it?
Glowing podcast reviews feel really, really good. Getting any benefits from them beyond a warm, fuzzy feeling is questionable. Unless you have a plan for celebrating reviews for your podcast, that is.
Can spending $5 a day on ads really add 10,000 or more new listeners to your podcast? I highly doubt it. But I am crazy enough to put up the money to see if I’m right or if I have 10,000 new listeners.
I’ve never heard a podcast listener say: I wish my favorite podcaster cared less about their show. Instead, they tend to be appreciative and reward those podcasters who work to master their craft.
In reality, it’s hard for podcast listeners to recommend podcasts. If your show’s growth has stalled, there are some steps you can take to make it easier for your most loyal fans to recommend your show.
Begging your listeners to tell others about your podcast will only get you so far. Getting more people to do it starts by understanding what people love about your podcast and why they keep listening.
Sustaining podcast growth week after week is really hard. And while there are plenty of consultants, plans, or methods that promise to fix it for you, the root cause may be something frustratingly simple.
On your next podcast, will you follow a trend and take your fair share? Or do you have an idea that’s never or barely been tried before? Both have their rewards and challenges, so which is right for you?
Podfaded or inactive shows are seen by some as a drain on podcasting, cluttering up indexes, and frustrating listeners. But in reality, they could be used as a material resource for podcast growth.
The most popular podcasts on Spotify are now on public display. Getting your show ranked on that page could be a huge boon. But are you willing to pay the steep price?
Podcasting is a great creative exercise. But with more shows than ever, a smart podcaster finds time to do the less exciting things required to keep their show fresh and attract new listeners.
Low startup costs get people as excited today about podcasting as was the case 15 years ago. But with the rise in some podcasts’ popularity, are you considering the real costs to compete at the top?
Market research & analytics show interest in your podcast’s topic is huge, but your audience growth is modest at best. Before you blame your content or marketing, the problem may be a lack of desire.
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Podcasts tend to get the audiences they deserve. And while you shouldn't try scammy ways to artificially grow your show, there are some solid best practices you should put in place to help your podcast reach as many of your target audience as possible.