The most popular podcasts on Spotify are now on public display. Getting your show ranked on that page could be a huge boon. But are you willing to pay the steep price?
Podcasting is a great creative exercise. But with more shows than ever, a smart podcaster finds time to do the less exciting things required to keep their show fresh and attract new listeners.
Low startup costs get people as excited today about podcasting as was the case 15 years ago. But with the rise in some podcasts’ popularity, are you considering the real costs to compete at the top?
Market research & analytics show interest in your podcast’s topic is huge, but your audience growth is modest at best. Before you blame your content or marketing, the problem may be a lack of desire.
Congrats! Your podcast is starting to earn real money. Or has the promise of doing so. Before you rush to hire for a sales or content position, consider picking up a business manager first.
It doesn’t take much looking to find podcasters grumbling about how hard it is to grow the audience of their shows. Most of the time, that’s an internal, not external, problem.
If nominations for “busiest podcaster” or “most stressed out podcaster” awards opened, we’d all probably want one. Or a vacation from our podcast. But are these extremes healthy for us or our shows?
After 16 years, the amount of misinformation - some intentional, some misguided - around podcast promotion continues to grow. Before you spend any money or effort promoting your podcast, make sure your house is in order.
Don’t stop podcasting because you feel you can’t compete with big media podcasts. You can. Maybe not on marketing dollars. Maybe not on talent acquisition. But the only thing stopping you from competing on sound quality is you.
What term do you want your show to rank #1 for? OK, other than “podcast”. Business podcast? Political Podcast? Hey, someone has to do it, so why not you? But are you ready for the realities of life at the top of the list?
Never underestimate the power of helping people fix what’s broken in their lives or their business. Not only is it the right thing to do, it’s a heck of a way to grow your podcast.
Even if you’re turned off by the whole affair, podcasting can learn valuable lessons from America’s political primary process. When you swap out “voters” with “listeners”, the similarities snap into focus.
By now, you’d think it would be easy to find new listeners for your podcast. But it’s anything but easy, even as podcasting approaches its 16th birthday. Maybe we’re going at it all wrong?
Did your podcast grow in 2019? It’s surprisingly hard to answer that question. And the answer find might be less meaningful than you imagine. Luckily, there’s a way out.
The future of podcast discovery is bright; but only because the present of podcast discovery really sucks. But before you cheer too much for the future of podcast discovery, it might be a bit more dystopian than you want.
If you want your podcast to grow, obsessing over downloads, trying to influence social media metrics, or fretting over when people bail on your episodes won’t move the needle much. To track growth, you have to understand your show’s Conversion rate. Here’s how.
When podcasters think about random discovery, we assume people are looking specifically for podcasts. But in reality, people are just looking for topics. How do you make sure that your podcast (or better yet, your podcast’s episodes) a part of that discovery set?
The people who you (or your business) communicate with on a regular basis may be the perfect people to listen to your show. You’d think getting your contacts - business or personal - to listen to your show would be easy. It's not.
Podcast discovery is getting a shot in the arm. Search results that are actually good for podcasts, and in-app human-curated lists. Neither is fully released, but history can help us understand how these two competing methods of podcast discovery may shake out.
Algorithms will soon infect podcasts just as they’ve infected every other digital medium. How “fair” will these algorithms be to your podcast? Or how drastically will you need to change your show to stay relevant?
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Podcasts tend to get the audiences they deserve. And while you shouldn't try scammy ways to artificially grow your show, there are some solid best practices you should put in place to help your podcast reach as many of your target audience as possible.