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Metrics That Matter

There's more to podcast metrics than tracking downloads. In fact, downloads are a crappy way to analyze the performance of a podcast. That doesn't mean you should give up on analyzing your podcast's success. You just need to dig a little deeper. Oh, and have a plan for what you want to better understand.

Milking Your Podcast's Popularity For All It’s Worth
October 6, 2020
Milking Your Podcast's Popularity For All It’s Worth
Podcasters have a myopic view of metrics, often putting the greatest import on statistics that matter the least to the people who matter the most - our listeners. Here’s how to do better for your show.
Tracking Podcast Downloads Is Worthless To Everyone
September 30, 2020
Tracking Podcast Downloads Is Worthless To Everyone
16 years in and podcasting still relies on an obfuscated and disconnected-from-reality metric to track all aspects of success: file downloads. There’s a better way. Several, in fact.
A Little Thinking On Big Podcast Stats
August 13, 2020
A Little Thinking On Big Podcast Stats
As a general rule; don’t stress out over your podcast’s stats. Your podcast will probably get the audience it deserves. And when you start looking closely, your numbers start making a lot less sense.
How Do Podcasters Recapture The Ones That Got Away?
July 29, 2020
How Do Podcasters Recapture The Ones That Got Away?
Not everyone who listens to your podcast is going to like your podcast. In fact, most people who listen won't like your podcast. At least not enough to ever download another episode. How can we use that reality to our advantage?
Podcast Success Metrics For Tomorrow
April 27, 2020
Podcast Success Metrics For Tomorrow
Right up there with the meaning of life or the sound of one hand clapping is this: What podcast success metrics are important to track? The answer may be a lot more simple than you think.
Dealing With Decimated Downloads
March 19, 2020
Dealing With Decimated Downloads
Have you taken a look at your podcasts’ download stats lately? Are they trending in the wrong direction? And is there anything you can do about it? You’ve got questions, I’ve got… well, more questions for you to ask of yourself.
Podcasting's Hollowed-Out Middle Class
March 2, 2020
Podcasting's Hollowed-Out Middle Class
For as democratic as the medium is, podcasting isn’t immune to a widening gap between the have and the have-nots. But is the hollowing-out a natural or unnatural phenomenon? And what are podcasters to do about it?
Spying On Your Listeners Can Improve Your Podcast
July 17, 2019
Spying On Your Listeners Can Improve Your Podcast
How much would it help you understand your listeners’ behavior if you could actually watch them as they listened to an episode of your podcast? A lot, right? I’ve good news for you: you absolutely can, and it’s not even a little creepy.
Can Social Stats Track Your Podcast’s Growth?
July 16, 2019
Can Social Stats Track Your Podcast’s Growth?
Social media isn't going away anytime soon. Even podcasters have to deal with social media. But are we tracking the right social media metrics, and do those metrics indicate podcast growth? The answer may surprise you.
Overcoming Download Depression Syndrome
July 15, 2019
Overcoming Download Depression Syndrome
Tracking downloads of your podcast can be really enlightening. It can also be really depressing. So let's put this particular metric in a box start deal with “downloads” for what they really are.
Going Business-First With Your Podcast Is A Smart Business Move
May 14, 2019
Going Business-First With Your Podcast Is A Smart Business Move
What's in your podcast says a whole lot about your brand. So why not go business-first to set your show apart from the rest? (Hint: your potential customers will love it!)
The Business Case For Ignoring Podcast Statistics
May 8, 2019
The Business Case For Ignoring Podcast Statistics
How much time are you wasting looking at your business-focused podcast’s stats?
Focus On Business Goals With Your Podcast
March 14, 2019
Focus On Business Goals With Your Podcast
Sure, you have goals for your podcast. But how do those track back to measurable business goals?
Open Rate: Podcasting's Forgotten Metric
March 4, 2019
Open Rate: Podcasting's Forgotten Metric
It's easy to tell what percentage of your audience actually listens to your show. But are you ready for that harsh reality?
Unmeasurable Metrics: Seeking Serendipity
January 23, 2019
Unmeasurable Metrics: Seeking Serendipity
How not to be so rigid with your show that you miss out on opportunities.
2 Reasons Podcasters Should Love The Idea of RAD
December 13, 2018
2 Reasons Podcasters Should Love The Idea of RAD
One more step closer to having podcasting seen as a digital, not broadcast or OOH format. That's a good thing!
My Podcast Can Beat Up Your Facebook Live
October 10, 2018
My Podcast Can Beat Up Your Facebook Live
Most video views are only for a few seconds. Podcasting? Almost all. We win.
The Bad News About Social Media Marketing & Podcasting
August 20, 2018
The Bad News About Social Media Marketing & Podcasting
Social media is great. But it's not the answer to your podcast's problems.
Podcast Subscriber Tracking Is Pointless
February 11, 2020
Podcast Subscriber Tracking Is Pointless
Most podcasters want one thing: for people to listen to their content. So it makes sense that understanding a podcast’s total subscriber count would be a good thing. Only… it isn’t.
Metrics-Based Subscriber Growth
July 11, 2018
Metrics-Based Subscriber Growth
How to get strategic insights with free tools.
The Future of Podcasting Will Be Driven By Data
October 22, 2019
The Future of Podcasting Will Be Driven By Data
When you run a small, passion-driven podcast, it's hard to collect enough data to know exactly what your audience wants. But podcast apps and directories are different. They've a lot of data, and you can bet they’re using it.
Unmeasurable Metrics: Tracking Intangibles
January 16, 2020
Unmeasurable Metrics: Tracking Intangibles
With a few notable exceptions that get all the money, most podcasters aren’t paid by the download. For us (probably you), the intangible benefits of podcasting are the most important thing. How do you track those?
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