If the majority of the world isn't talking about one single must-listen podcast, the industry is dead. Right? Wrong. So very, very wrong. Here's why this mythical success metric needs to die.
For as creative a pursuit as podcasting is, it sometimes looks like a math equation with so many numbers being tossed around. Numbers that we're told should be important. But... says who?
It’s said that money can’t buy happiness. Well...it can’t buy podcast listeners either, according to the data generated from a Facebook Ad experiment I funded for 76 days and have just terminated.
No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves.
If you haven’t heard the phrase “podcasting is an intimate medium”, then you must be new. Can this reported intimacy ever be anything more than an empty promise made by podcast advertising advocates?
Success in podcasting is talked about in zero-sum terms. Do more of this thing, less of these others, and success will come. But success is subjective and relative. We need a better measuring stick.
The most popular podcasts on Spotify are now on public display. Getting your show ranked on that page could be a huge boon. But are you willing to pay the steep price?
The listener privacy vs data intelligence battle rages on with podcasters caught in the crossfire, reminding us how little ownership podcasters actually have of the relationship with their listeners.
Podcasters have a myopic view of metrics, often putting the greatest import on statistics that matter the least to the people who matter the most - our listeners. Here’s how to do better for your show.
16 years in and podcasting still relies on an obfuscated and disconnected-from-reality metric to track all aspects of success: file downloads. There’s a better way. Several, in fact.
As a general rule; don’t stress out over your podcast’s stats. Your podcast will probably get the audience it deserves. And when you start looking closely, your numbers start making a lot less sense.
Not everyone who listens to your podcast is going to like your podcast. In fact, most people who listen won't like your podcast. At least not enough to ever download another episode. How can we use that reality to our advantage?
Right up there with the meaning of life or the sound of one hand clapping is this: What podcast success metrics are important to track? The answer may be a lot more simple than you think.
Have you taken a look at your podcasts’ download stats lately? Are they trending in the wrong direction? And is there anything you can do about it? You’ve got questions, I’ve got… well, more questions for you to ask of yourself.
For as democratic as the medium is, podcasting isn’t immune to a widening gap between the have and the have-nots. But is the hollowing-out a natural or unnatural phenomenon? And what are podcasters to do about it?
Most podcasters want one thing: for people to listen to their content. So it makes sense that understanding a podcast’s total subscriber count would be a good thing. Only… it isn’t.
With a few notable exceptions that get all the money, most podcasters aren’t paid by the download. For us (probably you), the intangible benefits of podcasting are the most important thing. How do you track those?
When you run a small, passion-driven podcast, it's hard to collect enough data to know exactly what your audience wants. But podcast apps and directories are different. They've a lot of data, and you can bet they’re using it.
How much would it help you understand your listeners’ behavior if you could actually watch them as they listened to an episode of your podcast? A lot, right? I’ve good news for you: you absolutely can, and it’s not even a little creepy.
Social media isn't going away anytime soon. Even podcasters have to deal with social media. But are we tracking the right social media metrics, and do those metrics indicate podcast growth? The answer may surprise you.
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There's more to podcast metrics than tracking downloads. In fact, downloads are a crappy way to analyze the performance of a podcast. That doesn't mean you should give up on analyzing your podcast's success. You just need to dig a little deeper. Oh, and have a plan for what you want to better understand.