Mergers and acquisitions in podcasting show no signs of slowing, and now individual shows are getting scooped up. As a podcast owner, would you consider selling your show? More importantly, should you?
Before jumping on the bonus-content or merch train, ask if your listeners can afford more content or goods from you. It’s time for an overhaul of how podcasters think about monetizing their shows.
Taxes. Stimulus checks. And whatever the hell NFTs are. Today, there are more monetization options—ways for podcasters to get paid—than ever before. Which are right for your podcasting empire?
Podcasting has a revenue problem. As with podcasting’s “discovery problem”, it’s unevenly distributed. We can make podcasting worth the investment, but only if we work together. Are you ready to help?
Congrats! Your podcast is starting to earn real money. Or has the promise of doing so. Before you rush to hire for a sales or content position, consider picking up a business manager first.
Yes, it’s possible to make money selling ads on your podcast. Before you ask “how much”, you should be asking “how much time” and “is it worth it?” Here’s a real-world story that’s, well… depressing.
Podcast investments are on the rise, and scouts are on the hunt. Not just for shows and talent to acquire. But for other assets you might own that give them leverage. Here are a few things to consider before they show up on your door with bags of money.
Advertisers big and small are taking a fresh look at podcasts of all sizes. Some producers who never considered offering sponsorships are getting requests. A few simple tweaks to your processes can make these money gifts easier to handle.
Eventually, many podcasters have to make a choice between fame, fortune, and famine. OK, that last one less choice and more unfortunate reality. For the other two, there’s always the paywall option. Should you consider it?
Podcast advertising is how many podcasts achieve commercial viability. But that requires scale, and the amount of scale is always increasing. Here’s where the bar is set today and what that means to your podcast’s bottom line.
At the core, every ongoing podcast shares one common theme: the ability to continue on successfully. The tricky part is understanding where that success comes from and how to exploit it to bring in more.
Is the podcast landscape too crowded? Well, obviously not. So yes, you should make another show. Only this time, should you consider making one that's worth paying for?
Will podcast advertising ever get a seat at the grown-up table alongside print, radio, television, and digital? Or are we stuck in obscurity and novelty forever, while the real money is spent elsewhere?
I don't think advertisers are ever going to get completely out of podcasting. But I do think there's a reckoning coming for podcast advertising... and it might sting all of us.
Alternate title: Big Money Troubles In Little Podcasting, not starring Kurt Russell
Don't see your self short and miss out on better opportunities for your show.
Paid podcasting may just be the thing to push podcasting over the top in America.
It's easy to launch a Patreon account for your podcast. But should you?
One more step closer to having podcasting seen as a digital, not broadcast or OOH format. That's a good thing!
How to leverage that money for your own success.
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Podcasters monetize - themselves and their shows - in lots of ways. Some do it with podcast advertising. Some via direct contributions from their listeners. Some by selling products to prospects. Some by getting acquired. And some do it for a paycheck.