Monetization Efforts

Podcasting has a revenue problem. As with podcasting’s “discovery problem”, it’s unevenly distributed. We can make podcasting worth the investment, but only if we work together. Are you ready to help?

Congrats! Your podcast is starting to earn real money. Or has the promise of doing so. Before you rush to hire for a sales or content position, consider picking up a business manager first.

Yes, it’s possible to make money selling ads on your podcast. Before you ask “how much”, you should be asking “how much time” and “is it worth it?” Here’s a real-world story that’s, well… depressing.

Podcast investments are on the rise, and scouts are on the hunt. Not just for shows and talent to acquire. But for other assets you might own that give them leverage. Here are a few things to consider before they show up on your door with bags of money.

Advertisers big and small are taking a fresh look at podcasts of all sizes. Some producers who never considered offering sponsorships are getting requests. A few simple tweaks to your processes can make these money gifts easier to handle.

Will podcast advertising ever get a seat at the grown-up table alongside print, radio, television, and digital? Or are we stuck in obscurity and novelty forever, while the real money is spent elsewhere?

I don't think advertisers are ever going to get completely out of podcasting. But I do think there's a reckoning coming for podcast advertising... and it might sting all of us.

Eventually, many podcasters have to make a choice between fame, fortune, and famine. OK, that last one less choice and more unfortunate reality. For the other two, there’s always the paywall option. Should you consider it?

Alternate title: Big Money Troubles In Little Podcasting, not starring Kurt Russell

Don't see your self short and miss out on better opportunities for your show.

Paid podcasting may just be the thing to push podcasting over the top in America.

It's easy to launch a Patreon account for your podcast. But should you?

One more step closer to having podcasting seen as a digital, not broadcast or OOH format. That's a good thing!

How to leverage that money for your own success.

Unconventional thoughts on how to make a successful podcast without having a blockbuster show.

Programmatic ads for podcasts (done the right) way are just around the corner. Maybe?

The hidden logistics problem that hinders podcast advertising's growth.

Podcast advertising is how many podcasts achieve commercial viability. But that requires scale, and the amount of scale is always increasing. Here’s where the bar is set today and what that means to your podcast’s bottom line.

At the core, every ongoing podcast shares one common theme: the ability to continue on successfully. The tricky part is understanding where that success comes from and how to exploit it to bring in more.

The rumored "cash cow" that is podcast advertising probably isn't for you. Sorry.

Is the podcast landscape too crowded? Well, obviously not. So yes, you should make another show. Only this time, should you consider making one that's worth paying for?