Podcast Pontifications on...

Monetization Efforts

Podcasters monetize - themselves and their shows - in lots of ways. Some do it with podcast advertising. Some via direct contributions from their listeners. Some by selling products to prospects. Some by getting acquired. And some do it for a paycheck.

Boost Your Podcast Monetization With A Business Manager
September 29, 2020
Boost Your Podcast Monetization With A Business Manager
Congrats! Your podcast is starting to earn real money. Or has the promise of doing so. Before you rush to hire for a sales or content position, consider picking up a business manager first.
Do You Have The Time To Monetize Your Podcast?
August 19, 2020
Do You Have The Time To Monetize Your Podcast?
Yes, it’s possible to make money selling ads on your podcast. Before you ask “how much”, you should be asking “how much time” and “is it worth it?” Here’s a real-world story that’s, well… depressing.
Improving Your Podcast's Acquired Taste
July 14, 2020
Improving Your Podcast's Acquired Taste
Podcast investments are on the rise, and scouts are on the hunt. Not just for shows and talent to acquire. But for other assets you might own that give them leverage. Here are a few things to consider before they show up on your door with bags of money.
Restructuring Your Podcast To Be Advertising-Friendly
July 8, 2020
Restructuring Your Podcast To Be Advertising-Friendly
Advertisers big and small are taking a fresh look at podcasts of all sizes. Some producers who never considered offering sponsorships are getting requests. A few simple tweaks to your processes can make these money gifts easier to handle.
Surviving The Cold War Of Podcast Advertising
September 18, 2019
Surviving The Cold War Of Podcast Advertising
Will podcast advertising ever get a seat at the grown-up table alongside print, radio, television, and digital? Or are we stuck in obscurity and novelty forever, while the real money is spent elsewhere?
A Future Reckoning For The Podcast Ad Bubble
September 17, 2019
A Future Reckoning For The Podcast Ad Bubble
I don't think advertisers are ever going to get completely out of podcasting. But I do think there's a reckoning coming for podcast advertising... and it might sting all of us.
Paywalls, Podcasting, and Prejudice
February 26, 2020
Paywalls, Podcasting, and Prejudice
Eventually, many podcasters have to make a choice between fame, fortune, and famine. OK, that last one less choice and more unfortunate reality. For the other two, there’s always the paywall option. Should you consider it?
How Big Money Will Limit & Grow Podcasting At The Same Time
March 5, 2019
How Big Money Will Limit & Grow Podcasting At The Same Time
Alternate title: Big Money Troubles In Little Podcasting, not starring Kurt Russell
Stop Trying To Run Ads On Your Podcast
February 25, 2019
Stop Trying To Run Ads On Your Podcast
Don't see your self short and miss out on better opportunities for your show.
Are Podcasts Worth Paying For?
February 13, 2019
Are Podcasts Worth Paying For?
Paid podcasting may just be the thing to push podcasting over the top in America.
From Streaming Audio To Revenue Streams
January 7, 2019
From Streaming Audio To Revenue Streams
It's easy to launch a Patreon account for your podcast. But should you?
2 Reasons Podcasters Should Love The Idea of RAD
December 13, 2018
2 Reasons Podcasters Should Love The Idea of RAD
One more step closer to having podcasting seen as a digital, not broadcast or OOH format. That's a good thing!
Podcasters Using VC Money To Quit Their Day Job
December 5, 2018
Podcasters Using VC Money To Quit Their Day Job
How to leverage that money for your own success.
Play For Free Or Pay Your Fee?
November 20, 2018
Play For Free Or Pay Your Fee?
Unconventional thoughts on how to make a successful podcast without having a blockbuster show.
Sept 12 2018: The Rise of Skynet of Podcasting?
September 13, 2018
Sept 12 2018: The Rise of Skynet of Podcasting?
Programmatic ads for podcasts (done the right) way are just around the corner. Maybe?
IAB Compliance Won't Save Podcast Advertising
September 4, 2018
IAB Compliance Won't Save Podcast Advertising
The hidden logistics problem that hinders podcast advertising's growth.
Is Selling Ads On Your Podcast Worth A Dime?
February 19, 2020
Is Selling Ads On Your Podcast Worth A Dime?
Podcast advertising is how many podcasts achieve commercial viability. But that requires scale, and the amount of scale is always increasing. Here’s where the bar is set today and what that means to your podcast’s bottom line.
Your New Podcasting Strategy: Viability-First
February 17, 2020
Your New Podcasting Strategy: Viability-First
At the core, every ongoing podcast shares one common theme: the ability to continue on successfully. The tricky part is understanding where that success comes from and how to exploit it to bring in more.
Math Is The Enemy Of Podcast Monetization
July 10, 2018
Math Is The Enemy Of Podcast Monetization
The rumored "cash cow" that is podcast advertising probably isn't for you. Sorry.
How To Make A Podcast Worth Paying For
October 23, 2019
How To Make A Podcast Worth Paying For
Is the podcast landscape too crowded? Well, obviously not. So yes, you should make another show. Only this time, should you consider making one that's worth paying for?
Explore MOre Podcast Pontifications About...