Appealing to the needs of your listener base is key to making a successful podcast. But there's one listener who has slightly different needs than the rest. Make sure you're fulfilling their needs too.
Worrying about growth, new tech, and other podcasting distractions can cause you to forget that your audience is your audience, not a nameless pool you have to fight for week after week. Lean into them.
There are those who would have podcasters believe that they have to grind out episodes, day after day, week after week, month after month, and never take a break. I am not one of those. ‘Cuz that’s dumb.
The degree of autonomy and self-determination we have as podcasters is staggering. But we can get caught up in “the rest” of podcasting & overlook others struggling to find the freedom we enjoy.
Many podcasters sacrifice the majority of their free time so they can podcast. Some of them seem to love that, while others wonder if they’re missing out on what life has to offer. Which are you?
Busy podcasters know that there’s always more that can be done. Fans of busy podcasters know that too, often trying to be helpful by highlighting new opportunities. Which, while nice, can lead to burnout.
Sometimes, we just need a change in our podcast, either subtle or fundamental. But one thing remains the same. Us. What do we do when some aspects of our personality just aren’t perfect for podcasting?
Success in podcasting is talked about in zero-sum terms. Do more of this thing, less of these others, and success will come. But success is subjective and relative. We need a better measuring stick.
Ask a dozen podcasters to define success and you’ll get a dozen answers. But I think they all have a common thread, a thread available to every podcaster that, when pulled, keeps them in the game.
Podcasting pundits and journalists are busy releasing speculations ahead of announcements from Apple Podcasts, Spotify, and even Facebook. But are those opinion pieces helping or hurting podcasters?
Podcasting has always been more or less welcoming of less-than-radio-perfect voices. But with more pros launching great podcasts, is there still room for normal voices in podcasting? Luckily, yes!
Being a podcast producer can be great work if you can get it. But it’s still work. Work that someone else is paying you to do. How can you prepare for when—not if—that relationship comes to an end?
It’s hard to make an engaging podcast when you’re bored. It won’t take long before your audience knows something is off. Here how to beat back the boredom before it beats down your show.
Expertise comes with an expiration date. In time, every record falls. And behind every first comes a wave of seconds that will push even farther. Podcasting isn’t immune to that. Nor are podcasters.
The podcaster/listener relationship is give and take. But that’s not a one-way street. Both podcasters and listeners are rewarded when podcasters take from their audience just as much as they give.
Professional creatives know that the process of creation changes them. Podcasters aren’t immune from this reality, & what we say has just as much control over us as we have control over what we say.
Want to be a better podcaster? Education, practice, & commitment are key. But becoming truly successful at podcasting requires uncomfortable amounts of trust in one key person: Yourself.
At its core, podcasting is pretty simple. What makes podcasting so complicated, is us, the podcasters, trying to give our audience what they want. But is it what we need?
Like most creative and professional pursuits, critical opinions help make podcasting better. But when your criticism inhibits the creative process, it limits the promise and potential of podcasting.
You know that little voice inside your head raising nagging suspicions about some aspect of your podcast? It’s probably there for a reason. And you should probably give it voice.
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Podcasters, like all creatives, need to take care of themselves. Our vocation (or avocation) is filled with stressors. We can feel overwhelmed just keeping up with our current production schedules, let alone the changing industry. Here are some ways to make sure you give yourself the love and attention you need.