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SEO for Podcasters

SEO for podcasts has some unique differences from standard search engine optimization, mostly due to the way the content is consumed. Effective podcast SEO means blending both disciplines and staying on top of a whole new set of challenges as people continue to discover podcast content in ever-changing ways.

Podcast SEO is Hard. Is It Worth The Effort?
April 8, 2020
Podcast SEO is Hard. Is It Worth The Effort?
It’s hard enough to make a podcast that sounds great and appeals to your audience. Getting your episodes to show up on a web search isn’t just harder. It’s probably antithetical to how you create content today.
APODcalypse: Sub-Audible Keyword Stuffing?
March 18, 2019
APODcalypse: Sub-Audible Keyword Stuffing?
When robots figure out how to search audio, you can bet bad actors will be there to game the results.
How To Stop Google From Ignoring Your Podcast
January 29, 2019
How To Stop Google From Ignoring Your Podcast
Google would love to love your content, if only you'd let them.
The Rise And Fall of Podcast SEO
October 11, 2018
The Rise And Fall of Podcast SEO
Why efforts to game podcast algorithms are doomed.
Apple Put The Kibosh On Gray Hat Podcasting Practices
August 15, 2018
Apple Put The Kibosh On Gray Hat Podcasting Practices
To a better, cleaner, and less-spammy Apple Podcasts experience!
Turning SEO for Podcasts On Its Head
February 10, 2020
Turning SEO for Podcasts On Its Head
I am about to turn your understanding of SEO for podcasts upside down. Literally. If you finally want to solve your podcasts’ “discoverability problem”, here’s a better way for you to approach the solution. (Yes, you can do it!)
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