SEO for podcasts has some unique differences from standard search engine optimization, mostly due to the way the content is consumed. Effective podcast SEO means blending both disciplines and staying on top of a whole new set of challenges as people continue to discover podcast content in ever-changing ways.

March 25, 2021

Finally! A Podcast Website That Doesn't Suck

Crazy as it sounds, more people read Podcast Pontifications than listen to Podcast Pontifications. That’s happening on a podcast about podcasting. Now imagine the audience your podcast isn’t reaching.

April 8, 2020

Podcast SEO is Hard. Is It Worth The Effort?

It’s hard enough to make a podcast that sounds great and appeals to your audience. Getting your episodes to show up on a web search isn’t just harder. It’s probably antithetical to how you create content today.

March 18, 2019

APODcalypse: Sub-Audible Keyword Stuffing?

When robots figure out how to search audio, you can bet bad actors will be there to game the results.

January 29, 2019

How To Stop Google From Ignoring Your Podcast

Google would love to love your content, if only you'd let them.

October 11, 2018

The Rise And Fall of Podcast SEO

Why efforts to game podcast algorithms are doomed.

August 15, 2018

Apple Put The Kibosh On Gray Hat Podcasting Practices

To a better, cleaner, and less-spammy Apple Podcasts experience!

February 10, 2020

Turning SEO for Podcasts On Its Head

I am about to turn your understanding of SEO for podcasts upside down. Literally. If you finally want to solve your podcasts’ “discoverability problem”, here’s a better way for you to approach the solution. (Yes, you can do it!)