Crazy as it sounds, more people read Podcast Pontifications than listen to Podcast Pontifications. That’s happening on a podcast about podcasting. Now imagine the audience your podcast isn’t reaching.
It’s hard enough to make a podcast that sounds great and appeals to your audience. Getting your episodes to show up on a web search isn’t just harder. It’s probably antithetical to how you create content today.
I am about to turn your understanding of SEO for podcasts upside down. Literally. If you finally want to solve your podcasts’ “discoverability problem”, here’s a better way for you to approach the solution. (Yes, you can do it!)
When robots figure out how to search audio, you can bet bad actors will be there to game the results.
Google would love to love your content, if only you'd let them.
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SEO for podcasts has some unique differences from standard search engine optimization, mostly due to the way the content is consumed. Effective podcast SEO means blending both disciplines and staying on top of a whole new set of challenges as people continue to discover podcast content in ever-changing ways.