2 Reasons Podcasters Should Love The Idea of RAD
One more step closer to having podcasting seen as a digital, not broadcast or OOH format. That's a good thing!
NPR's much lauded RAD (Remote Audio Data) has been released to the wild, and the predicted flood of "won't someone think of the privacy!" has begun.
Rather than analyzing the merits of the current offering, I'm taking this short episode to discuss two reasons why business-savvy podcasters should love the idea of RAD.
Specifically, I discuss how enabling non-proprietary tracking and analytics at the device level is exactly what we need to get the $88 billion dollar digital advertising industry interested in podcasting.
Even better, I'll tell you how enabling such tracking will improve the overall listening experience and perhaps even reduce the number of intrusive ads a podcast listener experiences.
Two very good things, indeed.