Atomizing Your Podcast
"How do you eat an elephant? One bite at a time". Many new or would-be podcasters find filling content every week rather daunting.
Here's a trick: Don't think about your podcast as a continuous piece of content. Instead, think of it as contiguous pieces that can be assembled into a whole.
That's what I mean by "atomizing" content.
There are many benefits to using atomized content for your podcast
- Assembly is a breeze.
- You not doing "all at once" work, letting you fit in small bits of time to produce content during your day (or week, whatever.)
- The atomized components are easy to syndicate in other, non-podcasting mediums to expose your content with a new audience.
- They're great for sharing on smart speakers, where shorter content rules the day.
- They may earn you a recurring spot on another podcast.
Lots of things to think about, for existing podcasters and those new to the game. And all of it is covered in this short episode.