Our Title sponsor
Gumball is the premier marketplace to easily and efficiently buy host-read podcast ads.
Gumball provides a transparent and modern buying platform, connecting great podcasts with the best advertisers. Gumball takes away all the logistical headaches for podcasters and advertisers alike by managing inventory schedules, providing easy and consistent ad script instructions, easy aircheck uploading, and ensuring payments are made in a timely fashion. Best of all, Gumball takes pride in offering the most podcaster-friendly terms as a standard, meaning more money directly flowing to the podcaster as it should be!
If your show is pulling down more than 10,000 downloads per episode, you owe it to yourself to talk to Gumball at Gumball.fm to see how they can help you make even more money with your podcast. That’s Gumball.fm. And tell ‘em Evo sent you.
Article
Podcasting and punk share a similar origin story. Both "movements" had people on both sides of the equation wanting something different. The creators broke with tradition and created (often re-assembled from conventional products) content that an eager group of consumers couldn't get enough of.
For punks it was music, clothing, lifestyle, and attitude. Eventually (or quickly, depending on your time-horizon) the mainstream picked up on the trend, and punk became fashionable. None of the true punks -- on either side of the equation -- ever wanted that. (Though I bet secretly, many did.)
Podcasting was that same way in the early days, with creators happily coming up with new formats, experimenting with new ways to tell stories, and re-mixing what conventional broadcasters had been doing for years. It didn't take long for that freedom and creativity to be noticed by the mainstream, and here we are less than 15 years later.
In this short episode, I explore how podcasts -- yes, even business podcasters -- should embrace the punk rock roots of podcasting to keep the creative spark. And maybe make a little money along the way.
-----
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.
