IAB Compliance Won't Save Podcast Advertising
The hidden logistics problem that hinders podcast advertising's growth.
IAB compliance is coming, and the money should start flowing to podcasters thanks to all the new advertisers just waiting to advertise on podcasts, right?
Well... not so fast. I speak with some authority when I say that there are more problems with podcast advertising than will be solved by having an agreed-upon way of counting downloads.
What's the problem? Logistics. We're just not set up to easily take ad dollars, because we've made it hard, when the advertising world is moving in a different direction. It should take hours to get an IO generated in 2018. Not days. Or weeks.
I think it's mostly due to a misunderstanding -- if not downright ignorance -- of how digital advertising is supposed to work
Check out this episode and see if you agree. The good news is that it's fixable.
I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!