How To Lower Your Anxiety Around Big Podcasting Platform Changes

The world of podcasting can be thrilling, but with any rapidly evolving industry, it’s easy to get caught up in the whirlwind of speculation. Lately, there’s been a lot of buzz about potential changes to major platforms like Apple Podcasts, Spotify, and Facebook. While keeping up with industry shifts is essential, it’s equally crucial to maintain your sanity and focus on what truly matters – your podcast.

Let’s break this down:

• Anxiety is the Enemy: Feeling anxious about changes you can’t control is natural. However, excessive worry can distract you from creating fantastic content.
• Speculation vs. Action: It’s wise to stay informed but avoid panicking over rumors. Often, the anticipated impact of platform updates is less dramatic than we initially fear.
• Podcasting Is Resilient: Remember, podcasting is built on a simple, adaptable format. Even with changes, your show will find its audience.
• Back to Basics: Instead of losing sleep over “what-ifs,” channel your energy into the fundamentals: compelling content, strong storytelling, and genuine audience connection.

Owning Your Audience

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While platform changes can be unsettling, remember the power of your website and mailing list. These are channels you directly control. By nurturing your audience on your digital turf, you reduce your reliance on the whims of third-party platforms.

• Direct Connection is Key: Email remains one of the most reliable ways to reach your listeners. Use your mailing list to share updates and exclusive content and build deeper connections that extend beyond any single platform.

Key Takeaway: The best way to weather any storm in the podcasting world is to produce a consistently great show your listeners love. Don’t let speculation steal your creative focus. Owning your domain and building an email list puts you in control of your audience and your message, giving you the flexibility to adapt to any platform changes that may come down the pike.