Podcast Outros, How to Make, Script Examples, Music

Let’s face it: sometimes, we’re guilty of skipping the outro when binging our favorite podcasts. But a captivating outro is vital for your show! It’s your chance to seal the deal and keep listeners excited for more. Whether you’re a seasoned podcaster or just starting, here’s a crash course in crafting memorable outros.

Why Should You Care About Outros?

• Reinforcement: Repeat your podcast’s name and core message – make it stick!
• Call to Action (CTA): The Gateway to Growth and Monetization

Your outro’s CTA is prime real estate. Treat it as your podcast’s storefront, and use it wisely! Here’s how to leverage this space for audience growth and potential profit:

• • Drive Traffic to a Website/Blog: Your website is your central hub. Guide listeners there with a compelling reason:
    • “Access exclusive bonus content at [website name] – we’ve got downloadable worksheets, checklists, and more.”
    • “Deepen your learning on [topic]! Grab our curated resource guide or e-book on [website name].”
  • Grow an Email List: An email list is marketing gold because it means people are already interested in your offer. Offer something valuable for signing up:
    • “Get podcast updates, insider tips, and members-only offers delivered directly to your inbox. Sign up at [website name]”
    • “Subscribe to our weekly newsletter on [topic] with the latest insights and analysis.”
  • Boost Sponsorship & Advertising Opportunities: A loyal audience attracts brands. Emphasize engagement:
    • “Love our show? Show love with a review on your favorite podcast app – it helps us grow!”
    • “Share our podcast with friends and spread the word on social media – tag us with [social media handle]!
  • Sell Products or Services: Do you offer complementary products/services? Promote them directly.
    • “Visit our online shop at [website name] for amazing [products]”
      • “Book your consulting session at [website name], and let’s take your [area of expertise] to the next level.”
      • Crowdfunding:  If applicable, mention your Patreon or similar platform:
        • “Support independent creators like us through our Patreon. Check out the exclusive rewards we offer at [website name].”
• Key Tips
  • Clarity is vital: Be explicit about what your CTA offers.
  • One CTA at first: Choose your primary focus to avoid overwhelming listeners.
  • Urgency without being pushy: Phrases like “for a limited time” or “don’t miss out” work well.
  • Track your results: Use link shorteners with tracking to analyze what’s working.
  • Community Building: Encourage comments, discussion, and listener participation.
  • Sneak Peeks: Tease the topic of the next episode to create anticipation.

Critical Components of a Stellar Outro

1. Thank You! Show gratitude to your listeners for dedicating their time.
2. Recap: A summary of your episode’s main points.
3. CTA: Options include:

• • “Visit our website at [website name] for show notes and further resources.”
  • “Follow us on [social media] for updates and sneak peeks.”
  • “Rate and review our podcast – it helps others find us!”

1. Teaser: Briefly introduce the topic of your next episode.
2. Outro Music: A consistent upbeat track ties your podcast together.

Podcast Outro Script Examples

Example 1: The Simple and Direct

“Thank you so much for tuning in to [podcast name]. If you enjoyed the show, please visit [website] to find links to today’s resources and connect with us. And stay tuned – next week, we’ll cover [next episode topic]. Until then!”

Example 2: Community Oriented

“We love hearing from you! Join the conversation at [social media handle] or leave a comment below. What do you think about [episode topic]? Also, if you found this episode helpful, share it with a friend who could benefit too. Don’t forget to tune in next time when we discuss [next episode topic].”

Outro Music: Where to Find It

• Royalty-Free Websites: Incompetech, Bensound, Purple Planet (https://incompetech.com/, https://www.bensound.com/, https://www.purple-planet.com/)
• Music Licensing Platforms: AudioJungle, Premium Beat (https://www.audiojungle.net/, https://www.premiumbeat.com/)
• Consider the mood: Your outro music should align with your podcast’s tone.

Additional Outro Ideas

• Guest Speaker Teaser: Include a short clip from your following interview.
• Blooper Reel: Share some behind-the-scenes fun (great for casual shows)
• Q&A Segment: Answer a frequently asked question.

Remember – Don’t Overthink It

Your outro should be short and sweet – 30 seconds to a minute is ideal. Focus on leaving a positive, memorable impression on your listeners. Now go and craft those brilliant outros!