Let's start with a bold statement: You really should publish episodes of your show on a regular basis, business podcaster.
With that out of the way... what's the right frequency? Daily? Weekly? Monthly?
There are a few factors at play:
- How often can you, the podcaster, gather the materials necessary to make an episode? (Hint: There's more to it than just scheduling an interview.)
- How quickly can your production team -- audio, copy, and image -- turn around those materials to produce the episode?
- How often does your audience expect to hear from you? (They do have expectations and "listening windows".)
Check out this episode for a deeper dive. And if you need help? Contact me at https://podcastlaunch.pro. I'm here to help!