Not so long ago, it was possible to talk about the future of podcasting in relevant terms for every podcaster. But podcasting has evolved beyond those simpler times. So what do we do in these more complex times?
The podcast advertising business is once again taking it on the chin, blasted from inside the industry and out. What can podcasters and podcast listeners do about it?
Podcasting managed to survive a going-on-three-year global pandemic. But the podcasting industry is starting to feel those economic realities finally catching up to us. That won't end soon.
If the majority of the world isn't talking about one single must-listen podcast, the industry is dead. Right? Wrong. So very, very wrong. Here's why this mythical success metric needs to die.
Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better?
Large podcast conferences are at a crossroads, with the podcasting community wondering how next year's conferences and beyond will be reshaped by the winds of change. Here are three possible futures.
Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits?
It's almost impossible to make a good podcast without listening to great podcasts. But it probably takes more than listening to get from good to great. The secret is learning those not-hidden secrets.
Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda behind that advice.
Posting about your podcast on social media without posting ONLY about your podcast can be exhausting. I can't fix that, but I can give you 10 questions to ask yourself that make for great social post ideas.
Podcast discovery isn't broken. It's just not one thing. And it gets a lot easier to improve podcast discoverability when a podcast listening app specializes in just one type of content. So... how's that going?
Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you five new reasons why.
Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready.
Listening to podcasts is like eating a submarine sandwich. Making a podcast is like making a submarine sandwich. But too many podcasters try to make one like they eat one. Let's fix that.
Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show.
Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few months to prep your show for 2023 & beyond.
Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed.
Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.)
The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared?
Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting.
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