When was the last time you did something to make all of podcasting—not just your podcast—better? We’re all in this together, so here are 9 things you can start doing to give back to podcasting.
Awards ceremonies serve a few different audiences. The industry itself, the audience of that industry, and also those on the outside looking in. Are podcasting awards serving all three audiences equally?
Success in podcasting is talked about in zero-sum terms. Do more of this thing, less of these others, and success will come. But success is subjective and relative. We need a better measuring stick.
Podcast directories are littered with abandoned shows. Shows someone thought would be a hit, but failed to thrive. For many, it wasn’t an audience growth problem. It was a problem of missing value.
Podcasters & podcasting companies build media kits, linktrees, and robust websites to showcase their work. Good ideas! But why not also leverage podcasting to showcase your podcasting work?
How are podcasters supposed to embrace “Consistency is key!” when everything about podcasting keeps changing? It’s no easy task. But if you approach change systematically, you can make it work for you.
A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes.
As social media starts to warm up to podcasting, podcasters are excited at the prospect of “going viral.” Will we just be chasing vanity metrics? Or is this a real chance for meaningful show growth?
It’s hard for podcasts to be a great equalizing force when podcasting’s tech vendors play favorites to determine which podcasts are worthy of timely distribution. You’re less in control than you think.
Podfaded or inactive shows are seen by some as a drain on podcasting, cluttering up indexes, and frustrating listeners. But in reality, they could be used as a material resource for podcast growth.
Ask a dozen podcasters to define success and you’ll get a dozen answers. But I think they all have a common thread, a thread available to every podcaster that, when pulled, keeps them in the game.
Mergers and acquisitions in podcasting show no signs of slowing, and now individual shows are getting scooped up. As a podcast owner, would you consider selling your show? More importantly, should you?
Listener expectations are dynamic. Coupled with the sweeping changes to podcasting over the last few years, podcasters can’t afford an outdated view of what we think it takes to build loyal listeners.
Apple’s new paid-for podcasting announcement already has many skeptics. But Apple has a successful playbook they can follow if they can change the way podcasters think about podcasting.
Podcasters are impressed by other podcasters who make difficult tasks seem effortless. But generally speaking, the public cares more about quality than complexity. Sometimes the easier path is the best.
Podcasting pundits and journalists are busy releasing speculations ahead of announcements from Apple Podcasts, Spotify, and even Facebook. But are those opinion pieces helping or hurting podcasters?
The most popular podcasts on Spotify are now on public display. Getting your show ranked on that page could be a huge boon. But are you willing to pay the steep price?
“Stick to a format and a release schedule for your podcast!” is a common refrain. But consumption habits change during the year. Are we sacrificing opportunity in the name of evergreen content?
Easy peasy lemon squeezy does not make for a compelling podcast. At least not for your listeners. If you want to be a more proficient podcaster, you can’t ignore the hard parts of podcasting.
Podcasting's sense of “coopetition” isn't as common as it was, but podcasters collaborating with other podcasters still happens, creating better shows than possible from solo efforts. Here's proof!
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